Bell Rock Growers introduces semi-moist Pet Green Treats made with organic wheat grass and wild salmon in Savory Dalmon, Roasted Chicken and Deep Sea Tuna flavors. (Posted: 01/05/2010)

Sleepypod’s new airline-regulation pet carrier, the Sleepypod Air, features an adjustable size design, seatbelt straps, removable and washable plush bedding and zipper storage pockets. It provides top and side access points. (Posted: 01/05/2010)

PetAg announces its KMR (kitten milk replacer) formula for newborn kittens that is “made with a new homogenization and pasteurization manufacturing process that assures long-lasting freshness and stability of this preservative-free natural product.” (Posted: 01/05/2010)

Petstages’ new Long Life Corrugate Scratcher and Easy Life Cat Hammock and Scratcher contain extra layers of clawable surface for longer-lasting scratch time, the company reports. They can be laid flat, at an angle or set up for cats to lounge on, as preferred. (Posted: 01/05/2010)

Nutro Products offers Natural Choice cat food with Ideal Nutrient Balance in a variety of flavors for all life stages. According to the manufacturer, the food contains “the perfect mix of protein, fat and carbohydrates along with essential vitamins and minerals to give cats balanced nutrition.” (Posted: 01/05/2010)

DuckyWorld Products offers its latest toy—the chi-CAT-a Banana, filled with organically grown catnip and designed at 7-in. long for optimal feline pouncing, according to the company. (Posted: 01/05/2010)

The ModKat litterbox features an ultra-modern design to compliment any room, the company reports. The top-access box has non-skid feet, a locking rooftop, an ergonomic scoop with incorporated clean-up brushes and a reusable litter liner. (Posted: 01/05/2010)

“Cats USA” is the comprehensive owner’s guide to buying and caring for purebred kittens, according to the publisher. Breed profiles, litterbox tips and healthcare features make it the indispensable reference guide for any customers looking to introduce a new cat into their home, the company reports. (Posted: 12/03/2009)

Feline Skin Rescue is an all-natural lotion formulated to help combat skin irritations, such as hot spots, scaly and scabby skin, flea allergies, dermatitis and dry skin. The topical lotion combines organic whole-leaf aloe vera gel and vitamin E with sulfur to reduce itching and flaking associated with seborrheic dermatitis and dandruff; it also contains naturally antibacterial, antifungal and anti-inflammatory agents, the manufacturer reports. Feline Skin Rescue is available in a 4-oz. bottle. (Posted: 12/03/2009)

The makers of the Perfect Pet brand of pet access doors presents a new, safe concept in cat flaps, the company reports. The new Soft Flap cat door features a see-through vinyl two-way flap that is magnetized to a floating sill for good closure; it also comes with a closing slide. The strong ABS frame can be mounted in interior and exterior doors from 11/4- to 2-in. thick. The Soft Flap is available in small and medium sizes for cats up to 25 lb. All Perfect Pet doors have a limited lifetime warranty. (Posted: 12/03/2009)