The unique GoodBye Odor for Cats naturally neutralizes body stench internally before it hits the litterbox, reports the manufacturer. The item is formulated to produce results after a week of adding three daily pumps of the patented formula to a cat’s food or water. (Posted: 06/12/2009)

The Crunch ‘n Clean line of cat treats contains patented, specially formulated DentaShield to block dental tartar buildup using sodium hexametaphosphate (SHMP), according to the manufacturer. The company recommends feeding five treats twice daily after meals to ensure optimal dental health to combat dental disease that can result in kidney deterioration. (Posted: 06/12/2009)

Pet Vision Lubricating Eye Drops help alleviate most common cataract disorders in aging cats, according to the manufacturer. The product is made in the United States and is not intended for cataracts caused by diabetes or for use in cats being treated with steroid medications. The natural liquid is formulated to reduce the opacity of clouded cataracts to clear afflicted pets’ vision. The product achieves this result by dissolving damaged proteins and replenishing healthy proteins generally lost over time, the company reports. The manufacturer-recommended dosage is up to two drops two to three times daily for a minimum of 30 days. (Posted: 06/12/2009)

After receiving a surprising number of customer calls requesting whether cats could eat Evanger’s canine Hunk of Beef food, the company reformulated its dog food and created a similar product for cats, Beef Tips with Gravy. The company reports that the months-long testing process—involving customer input and randomly chosen cats of various ages and eating habits from Pet Rescue Inc.—was a success, resulting in a “paw-licking-good” kosher meal for cats. (Posted: 06/12/2009)

The BOLT laser toy contains an adjustable mirror that can aim the laser off a variety of surfaces. According to the manufacturer, owners can either hold the toy in-hand to manually control the laser patterns or set it on a flat surface with an automatic timer for 15-minute feline play sessions.

Fifteen years after introducing “the first, high-premium cat litter with a baby-powder scent,” the company reports it has improved its highly successful Extreme Classic litter formula to be “virtually dust-free.” According to the company, the litter absorbs better and faster, with no tracking or dust in the home environment, while still retaining its popular, delicate baby-powder scent.

The Cat Mate Pet Fountain provides cats with a multi-level drinking basin with a 2-liter water supply that is easy-to-clean and dishwasher safe. The manufacturer reports that replaceable filter cartridges encourage repeat customer visits and that the low-voltage power supply is safe and quiet, enabling the fountain to provide cats with naturally oxygenated, pure-filtered water that they prefer.

The Magneticat’s tough canvas ladybug, mounted on a weighted base, has six legs dangling “irresistibly at the perfect paw-swatting level.” The toy’s design uses opposing magnetic forces to keep the ladybug twitching for hours of “magnetic, mesmerizing motion” with no batteries necessary, according to the manufacturer.

Litter Pearls Micro Crystals is now available in 31/2-lb and 7-lb bags. The silica-gel cat litter features the positive attributes of silica-gel litter in the form of paw-friendly, sand-like crystals, according to the company. This 99-percent dust-free litter has thousands of internal channels for enhanced liquid absorption, and because the crystals are small—thereby eliminating liquid pooling at the bottom of the litter pan—and stay dry, it inhibits bacterial growth and effectively controls litter-box odors, the manufacturer reports.

The company has added two products to the Extreme Classic litter line-up: Odour-Lock and Long Hair and Kittens formulas. Odour-Lock, which is formulated with an odor neutralizer, kills odor-causing bacteria on contact and guarantees a fresher, odor-free and dust-free litter box for weeks, the manufacturer reports. Long Hair and Kitten, specially formulated for kittens up to 8 months old, doesn’t clump in a kitten’s small nose or stick to its paws, making it suitable for long-haired cats, too, because the litter doesn’t cling to fur, according to the company.