Swag Co. unveils Loopies Flat Katz Organic dog toys. They’re made with safe dyes and 100 percent organic cotton and soybean fabrics, the manufacturer reports. Eight characters are available in three sizes. All of them squeak. (Posted: 01/05/2010)

Tazlab has redesigned its Safe-T-Stretch collar to make it adjustable, fitting anywhere from 12-inch necks up to 22 inches in only three sizes, the manufacturer reports. The collar is designed to stretch open if it gets caught on something. Stitch-tech nylon articulated clipping rings offer consistent strength, flexibility and one-handed clipping of leash, and high-quality elastic provides a durable connection that doesn’t sag, according to the company. (Posted: 01/05/2010)

Themed Pet Elements, a new division of Replications Unlimited, manufactures pet products that range from bowl holders to a wide range of unique themed dog beds and houses. The dog bowls—for use inside or outside—are molded from actual tree and rock formations and have realistic textures, the manufacturer reports. They’re designed to hold 2- and 3-quart stainless-steel bowls. (Posted: 01/05/2010)

Flax USA debuts FlaxyDog, a supplement formulated with flaxseed to help support a dog’s immune system, digestion and nutritional needs without drugs or the side effects associated with traditional drug therapy. The pre-ground food additive has a shelf life of 22 months, the manufacturer reports. Also available: FlaxyCat and FlaxyHorse. (Posted: 01/05/2010)

Kurgo presents the multipurpose Wander Collar for dogs. The collar, which features a stamped steel slide and leash ring that doubles as a bottle opener for the dog owner, combines stylish simplicity with strength and durability, the manufacturer reports. It comes in all of the company’s signature colors. (Posted: 01/05/2010)

Natura Pet Products unveils Mother Nature Carrot Cakes Recipe Natural Dog Biscuits. The crunchy vegetarian treats are formulated with all-natural ingredients and help maintain clean teeth and healthy gums, the manufacturer reports. According to the company, the snacks are wholesome, nutritious, and free of by-products and fillers. (Posted: 01/05/2010)

Nutri-Vet presents the Nutri-Vet Oral Hygiene Kit. According to the company, the kit contains everything needed to help control tartar and bacteria that could irritate a dog’s sensitive gum tissue. Enzymatic toothpaste with a chicken flavor, as well as a small and large double-ended toothbrush or finger brush, make cleaning teeth while freshening breath easy, the manufacturer reports. (Posted: 01/05/2010)

Animal Element debuts a line of detox supplements for dogs, cats and horses. The Performance Detox formula includes ingredients that support the body in its natural detoxification process, provide optimal support for toxin removal and aid joint health, the manufacturer reports. (Posted: 01/05/2010)

Canine Innovations introduces the Pet Convincer, a training device based on the Pavlov principle of giving safe and effective corrections through a combination of an air blast and acoustic effect, the manufacturer reports. (Posted: 01/05/2010)

Fat Cat has launched High-Flying Sooper Heroes. Designed to fly through the air with a sling-shot action, the interactive toys are crafted with colorful, heavy-duty canvas, the manufacturer reports. Two characters are available: Wonder Wiener and Sooper Ham. (Posted: 01/05/2010)