Nutro Products presents its Natural Choice brand. With the first ingredient in the entire line being chicken, lamb, venison or herring meal, the food has a highly concentrated protein source in each bite, aiding in muscle development and body maintenance, the manufacturer reports. According to the company, other benefits include healthy skin and coat and healthy joint cartilage. (Posted: 02/03/2010)

Pet BioTech has launched a pet product line designed for skin, pancreas, oral, gastro-intestinal and systemic health. The products (dermaTEC, oraTEC, uroTEC, gastroTEC, probioTEC canine and probioTEC feline) can be used for the same reason steroids or nonsteroid anti-inflammatory drugs are used but their mechanism of action is different and they are considered very safe, the manufacturer reports. (Posted: 02/03/2010)

Natural Balance Pet Foods introduces the first L.I.D. (Limited Ingredient Diet) formula for large breeds: Lamb Meal & Brown Rice Formula Large Breed Bites. Formulated with a blend of one premium protein and one highly digestible carbohydrate, the larger kibble encourages dogs to eat slower and promotes proper chewing, the manufacturer reports. According to the company, the size and shape of the kibble is specially designed to help promote clean teeth and healthy gums of large breed dogs. (Posted: 02/03/2010)

Poopsta announces a product of the same name. Poopsta is a one-push poop scoop that transforms a rubber band and a biodegradable plastic bag into a four-in-one system. It picks, packs, contains and carries dog poop, the manufacturer reports. A limited launch pack offer features 50 free biodegradable bags and rubber bands plus a free easy-clip shoulder strap. (Posted: 02/03/2010)

OurPet’s introduces the Durapet Premium Square Pet Bowl, designed to make feeding easier and to reflect current consumer trends. Made of high-quality stainless steel, the bowl offers durability, stability and easy cleanup, the manufacturer reports. According to the company, the bowl is hygienic, chew-proof and dishwasher safe, and a molded rubber ring on the bottom keeps the bowl in place and virtually eliminates undesirable noise. It comes in small, medium and large sizes. An 18-piece permanent store display fixture is available. (Posted: 02/03/2010)

Naturals For Animals unveils Critter Oil, a skin, coat and environmental care product for dogs, cats, horses, birds and exotics. The proprietary blend of 15 pure essential herbal oils is formulated to be the most versatile, safe and effective product on the market, the manufacturer reports. According to the company, the oils heal damaged, itchy, flakey and smelly skin, and leave coats soft, shiny, healthy, flea-free and smelling fresh without the use of multiple products. (Posted: 02/03/2010)

Alpha Pac announces a product of the same name. The Alpha Pac is designed to allow a pet owner to safely and conveniently walk up to two dogs. Worn over the shoulders and back, it uses the owner’s core strength to assume the position of Alpha dog or pack leader. Features include quick-release hardware and reflective strips. Also available is a double leash attachment that when connected to each side of the Alpha Pac base can hold up to four dogs. (Posted: 02/03/2010)

Veterinary Ventures unveils fountain mats designed to fit Drinkwell pet fountains, including Original, Big Dog, Platinum and 360 styles. All the mats are made of a frosty white, clear color hard plastic, and feature an outer edge that is 3 inches from the bowl rim, providing ample space for any spills or water splashes, the manufacturer reports. An inner lip serves as a placement guide to help keep the fountain in place. Additionally, the mats are 1-inch high to help contain any spilled water. (Posted: 02/03/2010)

Woodrow Wear presents Power Paws. The canine socks, which feature rubber, nonslip treads, combine fashion and function to help dogs and their owners, the manufacturer reports. According to the company, they enable large breeds with hip dysplasia to move around on slick surfaces, such as hardwood, linoleum or tile floors. (Posted: 02/03/2010)

EzyDog unveils the Quick-Fit Harness. Designed with a Neoprene chest sleeve to cover the adjustment chest strap, it features reflective stitching that offers enhanced visibility at night. Available in a range of sizes from XXS to XL, it’s built for comfort and the perfect fit, the manufacturer reports. The patent-pending system alerts the owner of a wrong fit by showing a red tab. (Posted: 02/03/2010)