Cool Pet Products’ Cool Dog Holistic Joint Care contains the top four joint-care ingredients and has a taste dogs crave, according to the company. The product is simple to use and acts faster than pills or powders, the manufacturer adds. It comes in a case of 16 .7-lb. bottles. Shelf talkers and bucket displays are available, as are sales materials. (Posted: 02/03/2010)

DogChewzNYC introduces a package redesign for its "Toy" Temptations line of organic, preservative-free treats, according to the company. Instead of 4 oz., the stand-up, resealable bags are now 8 oz. Each bag comes in a different color corresponding to the treat flavor: red for pizza mutt, yellow for Chicken Parmesan, green for Apple Cheddar and brown for Carob Cheesecake. (Posted: 02/03/2010)

Dogswell announces its Shape Up chicken breast jerky treats. Formulated to turn pudgy pups into healthy hounds, the treats are made with natural, cage- and antibiotic-free chicken breasts, and they are low in fat and calories, the company reports. The treats also contain L-carnitine to help burn fat naturally. (Posted: 02/03/2010)

Edible Animal Treats announces Pawbreakers Plus, which is a 100 percent all-natural, edible “ToyTreat,” the company states. Each product is made with catnip, beeswax and dehydrated yeast (Diamond V Nutritional Supplement) and comes in the form of a ball that is 1¼-in. in diameter. (Posted: 02/03/2010)

Evanger’s Dog & Cat Food Co. announces its addition of 100% Whole Meat Freeze Dried Treats to its Nothing But Natural treat line. The single-ingredient treats are grain- and gluten-free, and they don’t use any additives or artificial ingredients, the company states. Available flavors are Wild Salmon, Beef Tripe and Beef Liver. (Posted: 02/03/2010)

Ecological Laboratories introduces its Microbe-Lift/Legacy Koi Kupcakes Floating Treats. Made with added color enhancer and stabilized vitamin C, the treats can reduce a fish’s chance of overfeeding, since it must energetically push a bobbing Kupcake around in water in order to eat it, according to the company. The treats are available in 25- and 50-piece sizes and come in packaging designed to be predator-proof. (Posted: 02/03/2010)

Exclusively Pet presents its Exclusively Dog Cookies line of dog treats. Made in the USA with natural, kosher ingredients, the treats contain no by-products, animal parts and fillers, according to the company. The cookies come in five categories: Best Buddy Bits, Best Buddy Bones, Classic Cookies, Gourmet Cookies and Sandwich Crèmes. An endcap display that holds 96 packages of Exclusively Dog Cookies is available. (Posted: 02/03/2010)

Fish4Dogs North America presents its Sea Jerky. Formulated from human-grade fish, it contains essential fatty acids that promote healthy joints and coats, the manufacturer reports. According to the company, the jerky doubles as a dental treat that aids tartar removal. (Posted: 02/03/2010)

I&W Research presents Zendog biscuits, which are calming treats that are made with organic pumpkin extract, a natural and concentrated source of tryptophan, according to the company. The treats are formulated to calm dogs’ nerves and stomachs during long car rides or to be feel-good, relaxing snacks after vigorous exercise. Made with added cold-pressed Cranberry Seed Oil, the treats are oven-baked from only kosher and certified organic human food ingredients, the manufacturer states. (Posted: 02/03/2010)

Landy Corp. presents Dr-Chew, the Original. The treat is made of 100 percent sweet potato, low in fat and calories, and 100 percent digestible, the company states. Its unique chewy texture provides dogs with an excellent chewing experience, the company adds. (Posted: 02/03/2010)