“Chinchillas: A Complete Pet Owner’s Manual” and “The Rabbit Handbook” are two of the company’s new small-mammal books. Along with its handsome full-color photos, step-by-step directions for everyday care, and informative and attractive sidebars, “Chinchillas” covers the following topics: characteristics, origins, life cycle and temperament of the typical chinchilla; expert advice on feeding, play activities and health care; and understanding chinchillas’ body language and its meaning, according to the publisher. “The Rabbit Handbook,” written by Karen Parker, DVM, provides advice, facts and fascinating insights on topics from purchase and health care to nutrition and rabbit-focused activities, the company states. (Posted: 12/03/2009)

The 2010 “Ferrets USA” annual is filled with all the basics for educating beginners on the importance of proper care for these unique animals. Article topics in this publication include 10 common and uncommon health problems ferrets face, how to create the ideal ferret habitat and explanations of baffling ferret behaviors. (Posted: 12/03/2009)

The 2010 “Critters USA” annual includes all the basics to educate beginners on the importance and proper care of different kinds of small pets. It is designed to be an indispensable resource for first-time owners of small mammals, from mice and hamsters to hedgehogs and sugar gliders. (Posted: 11/03/2009)

PetVille Toys from Trees are colorful chew toys for small animals. Made from pine, the toys are brightly detailed with safe, water-based paints and have unique shapes and edges so critters can easily grab and chew them, according to the manufacturer. Designs include a dinosaur and ladybug with working wheels, along with a variety of fruits with rounded shapes. The chews are available in small and large sizes, as well as multi-packs. (Posted: 11/03/2009)

Forti-Diet Pro Health Treats include the Honey Treat Stick, Healthy Bits Treats, Nutra Puffs, Health Chew Biscuits and the Munchables Shred-A-Box and Shred-A-Bowl. Made for a variety of small animals, as well as birds, the naturally preserved treats are fortified with additional nutrients, such as DHA omega-3, prebiotics and probiotics, the company states. The treats’ packaging now matches the company’s Forti-Diet Pro Health Food packages. (Posted: 11/03/2009)

CareFRESH introduces new packaging for its bedding products, which is meant to serve as a more effective selling tool. With clear features and benefits, customers get more reason to buy, the company reports. The bedding line’s colorful products—Colors and Confetti—also feature critter illustrations to highlight their emphasis on fun. (Posted: 09/29/2009)

Fiesta Max diets for small animals are formulated to offer complete nutrition for hamsters, gerbils, chinchillas, rabbits, ferrets, guinea pigs, mice and rats. The diets contain natural ingredients, such as prebiotics and probiotics, which help pets digest; L-carnitine to boost pets’ immune systems; and DHA omega 3 to support vital functions, according to the company. (Posted: 09/29/2009)

Pack-N-Go is a carrier for most small pets, including rabbits, ferrets and guinea pigs. It comes with a handy storage compartment for a pet’s supplies, along with breathable mesh windows and easy-to-clean fabric, the manufacturer states. (Posted: 09/29/2009)

Timali Toys’ Sisal Candy Roll provides rabbits and other small critters with hours of chewing while creating a fun, bright environment within their enclosures, the manufacturer states. This interactive toy is made of brightly colored sisal and hardwoods and is designed to go beyond chewing into playing. (Posted: 09/29/2009)

Written for all hamster owners, “Hamster-Club Guide Book” provides information on hamster feeding, housing, behavior, reproduction and health, according to the publisher. The book also contains colored hamster photos and provides natural remedies that owners can use when a small-mammal veterinarian is not accessible. (Posted: 09/03/2009)