The MyDog line features interactive products designed to promote a core philosophy that combines dog-safe materials and breakthrough design in a variety of exciting combinations. The heart-shape identity is a reminder that owning and caring for a pet is a matter of the heart, according to the company.

Re-Act Leashes feature full-grain leather and a rubber insert to help lessen the jerk to a pet owner’s shoulders in the event of a sudden rush forward by the dog, according to the company. Coordinating collars are also available.

100% Pet Friendly Spring Water, which features a spout especially convenient for pets, is made for pets but is suitable for human consumption, according to the company. It’s available in 16.9-ounce and 1-gallon sizes.

Lawn Aid is a highly palatable, soft chew, according to the company. It is formulated to help reduce urine damage to lawns by minimizing the nitrogen concentration in a dog’s urine.

The Clip Apart Handle Big Wolf Dog Leash is available in 18 different color patterns. The 6-foot leash is made of nylon webbing and comes with a handle that features a durable carabiner clip that allows for maximum versatility, according to the company.

Before Grain products, which features fresh meat and super foods, such as acai berries, support a grain-free lifestyle for dogs and cats, according to the company. Three different dry formulas are available, as well as six different canned meat formulas.

The Cool Vest is designed to keep a dog cool in hot weather, from 45 minutes to two hours. After the sporty vest is soaked, which absorbs and retains water, it provides the wearing pet with a protective layer from direct and indirect sunlight and heat and keeps the pet dry, according to the company. It’s available in five sizes in orange or blue.

The Vick 13-inch plush dog toy is made of canvas with a squeaker in the middle. It’s ready to handle all of a dog’s greatest revenge fantasies, according to the company.

The Popware for Pets line is designed for pets on the go. It features food bowls (available in two sizes) that collapse to half an inch and attach to a leash, backpack or belt loop for portability; Grippmats, nonslip mats designed to contain spills and keep bowls in place; suction lids that allow the one-touch, airtight sealing of food cans; and a feeder, which collapses to 11/2 inches and consists of two collapsible bowls that snap into the raised platform.

The Stunt Coupler, designed for use with two dogs but only one leash, has a reflective label and two swivel snap hooks for less tie-ups and tangles, according to the company. It’s available in black, green, blue, red, orange or silver.