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2:59 PM   April 17, 2014
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Advertising & Marketing


Facebook & Your Business: The Anatomy of an Effective Facebook Post*New*
By Seth Lieberman, CEO Pangea Media/ SnapApp
An effective Facebook strategy—one that achieves your goals of education, engagement, lead generation or feedback—requires thoughtful planning. Seth Lieberman shares tips for crafting the perfect Facebook post.

Click here to view the white paper.

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Why Your Organization Needs an Adaptive Website*New*
By Daniel Burrus
Smart phones and tablets are quickly becoming our main personal and business computer. That’s why, Daniel Burrus explains, all companies need to make their site adaptive and design their websites for mobile first.

Click here to view the white paper.

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Marketing Tips 101
Implementing successful marketing strategies can mean the difference between growing a business and facing slumping sales. Check out these 10 marketing tips to help power profits.

Click here to view Marketing Tips 101.

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QR Code Essentials
Since its introduction in 1994, the QR Code has gained wide acceptance in such diverse industries as manufacturing, warehousing and logistics, retailing, healthcare, life sciences, transportation and office automation. Technology company Denso ADC explains how QR codes work and how they can be successfully implemented.

Click here to view the white paper.

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How to Create Press Releases Webinar
Listen in as editor Sherri Collins moderates an informative webinar, sponsored by Mass Media, on the best ways to garner media attention with well-written press materials.

Click here to view the webinar.

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NRF’s Mobile Retailing Blueprint
With mobile commerce representing a major growth area for retail, the National Retail Federation (NRF), through its Mobile Retail Initiative, presents the first version of the Mobile Retailing Blueprint. The blueprint is a virtual roadmap for retailers to assist in the use of mobile to enhance their marketing, ecommerce and store operations with a special section on implementation planning and technology. The blueprint also explains multiple secure mobile payment processes that can provide customer convenience and lower processing costs.

The blueprint is designed to help retailers answer the following questions:

• How can mobile retailing improve my business?
• What technologies and standards apply in the mobile field?
• What implementation options should be considered?
• What capabilities do mobile phones currently offer?
• What types of mobile applications help consumers shop?
• What are the choices for mobile payment?
• What types of mobile applications help associates be more efficient?

 

A complimentary copy of the 176-page blueprint is now available through the Mobile Retail Initiative’s web site. (www.nrf.com/mobile)

Click here to view the white paper.

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Customer Experience: Lessons for Loyalty
By Doug Mack, VP of Consumer & Hosted Solutions at Adobe

This whitepaper reveals how online retailing is different from the physical realm of brick and mortar stores and shares findings about the reasons customers don’t complete an online purchase. It also reveals the role of rich Internet applications (RIAs) in creating engaging online experiences, highlighting for e-tailers some of the simplest steps that can be taken to align their site with shoppers’ expectations.

Click here to view the white paper.

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IAB Social Advertising Best Practices

The User-Generated Content & Social Media Committee of the IAB is comprised of over 150 member companies dedicated to helping develop and expand the user-generated content space as a viable advertising platform. The committee works to educate marketers and agencies on the strength of user-generated content and social media as a marketing vehicle.

Click here to view the white paper.

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Let's Talk  - Social Media for Small Business
By John Jantsch of Duct Tape Marketing

When used properly, social media can be a great tool to help your business reach untapped, potential customers and stay connected to current ones. But there are a few things you’ll need to know to help you get the most out of social media as well as your online presence in its entirety. Microsoft Office Live Small Business sponsored the creation of this eBook in an effort to help break social media down into easy-to-understand pieces, so you can make sense of and make use of this powerful resource in a way that grows your business. Let’s talk.

Click here to view the white paper.


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