NRF’s Mobile Retailing Blueprint *NEW*

With mobile commerce representing a major growth area for retail, the National Retail Federation (NRF), through its Mobile Retail Initiative, presents the first version of the Mobile Retailing Blueprint. The blueprint is a virtual roadmap for retailers to assist in the use of mobile to enhance their marketing, ecommerce and store operations with a special section on implementation planning and technology. The blueprint also explains multiple secure mobile payment processes that can provide customer convenience and lower processing costs.

The blueprint is designed to help retailers answer the following questions:

• How can mobile retailing improve my business?
• What technologies and standards apply in the mobile field?
• What implementation options should be considered?
• What capabilities do mobile phones currently offer?
• What types of mobile applications help consumers shop?
• What are the choices for mobile payment?
• What types of mobile applications help associates be more efficient?

A complimentary copy of the 176-page blueprint is now available through the Mobile Retail Initiative’s web site. (www.nrf.com/mobile)

Click here to view the white paper.

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Top 10 Tips for Payment Processing *NEW*

As you know, the web can level the playing field for small businesses; with a professional website, it can be impossible to tell if you’re looking at a company staffed by two people or two thousand.   However, one of the components that can hold some small businesses back is dealing with the intricacies of payment card (credit/debit) technology.  Greg Hammermaster, president, Payment Solutions Division, Sage Payment Solutions, offers his “Top 10 Things Small Businesses Should Know About Processing Payments.”

Click here to view the white paper.

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Recovering From the Recession *NEW*

As the U.S. economy emerges from the Great Recession, Consumer Packaged Goods (CPG) companies are adjusting to a transformed consumer landscape. Consumer buying power is still under pressure, and consumers are likely to continue looking for bargains and living more frugally. Weatherchem, a Cleveland-based manufacturer of specialty packaging, offers its analysis and commentary in the “Recovering From the Recession” white paper on some of the emerging trends in post-recession consumer behavior and how these trends may impact packaging and CPG brand image in the futurectations.

Click here to view the white paper.

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Customer Experience: Lessons for Loyalty<
By Doug Mack, VP of Consumer & Hosted Solutions at Adobe

This whitepaper reveals how online retailing is different from the physical realm of brick and mortar stores and shares findings about the reasons customers don’t complete an online purchase. It also reveals the role of rich Internet applications (RIAs) in creating engaging online experiences, highlighting for e-tailers some of the simplest steps that can be taken to align their site with shoppers’ expectations.

Click here to view the white paper.

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Do Mosquitoes Bug Dogs As Much As They Bug Us?Virbac Anmal Group

Questions lead to better answers for pets as mosquitoes can turn a perfect summer evening into a perfectly awful, itchy night. Just as mosquito bites can cause swelling and irritation on your skin, they can aggravate your dog. They can also transmit some very nasty diseases to humans and dogs.

Click here to view the white paper.

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IAB Social Advertising Best Practices

The User-Generated Content & Social Media Committee of the IAB is comprised of over 150 member companies dedicated to helping develop and expand the user-generated content space as a viable advertising platform. The committee works to educate marketers and agencies on the strength of user-generated content and social media as a marketing vehicle.

Click here to view the white paper.

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Let's Talk  - Social Media for Small Business
Written by John Jantsch of Duct Tape Marketing

When used properly, social media can be a great tool to help your business reach untapped, potential customers and stay connected to current ones. But there are a few things you’ll need to know to help you get the most out of social media as well as your online presence in its entirety. Microsoft Office Live Small Business sponsored the creation of this eBook in an effort to help break social media down into easy-to-understand pieces, so you can make sense of and make use of this powerful resource in a way that grows your business. Let’s talk.

Click here to view the white paper.

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The Patient Protection and Affordable Health Care Act
By Bart A. Basi and Marcus S. Renwick

It is official. The Patient Protection and Affordable Health Care Act has passed Congress and has been signed by the President on March 23, 2010. The law changes the entire paradigm behind healthcare and even changes some tax rules. While the law has passed and is now the rule of the land, The Center graciously reminds those reading this special report that we do not take a position of endorsing the rule, nor opposing it. We write this special report to inform the business community of what has changed in both healthcare and the tax consequences that will now affect closely-held business owners.

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Petsoothicals

Petsoothicals Flex and ProFlex are scientifically formulated to support healthy joint function and continued mobility in companion animals. Flex and ProFlex are the first canine joint supplements to contain resveratrol, a potent non-steroidal anti-inflammatory (NSAID). Resveratrol reduces gene expression of pro-inflammatory enzymes but does not have the negative gastrointestinal side effects characteristic of the most commonly prescribed pharmaceutical NSAIDs. Flex and ProFlex also contain a bioavailable form of hyaluronic acid (HA), a primary component of cartilage and joint-lubricating synovial fluid.

Click here to view the white paper