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5:07 PM   April 20, 2014
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Customers Can’t Resist Frightfully Cute Halloween Costumes

According to the American Pet Products Association’s 2007-2008 National Pet Owners Survey, one in seven pet owners dressed up their pets for Halloween last year. With more than 160 million dogs and cats in the U.S., this represents a nice chunk of change for retailers. Here are a few tips to scare up more Halloween sales from some of the best costume designers and distributors:

Bill Viscome, owner, Puppe Love, Costa Mesa, Fla.
“Expert craftsmanship is important for safety as well as style: You don’t want a customer’s beloved pet to choke on a piece of costume that falls off.”

Evelyn Gayle Moore, owner, Doggy Duds, Lake Charles, La.
“Halloween usually brings special requests for old-time favorites. Leading the pack is the ‘50s poodle skirt. Coming in second is Inspector Sherlock Holmes, who is always busy sniffing out a villain.”

Shelley Peever, owner and CEO, Ruff Knits, Victoria, British Columbia, Canada
“I suggest that retailers look for unique ideas, because the costume market is very saturated with common costumes that are not especially high quality. Create fashion shows, and put the costumes on actual dog models [instead of hangers] for people to see.”

Tips to Tempt More Halloween Sales
What makes a best-selling Halloween costume? Retailers who stock a variety of styles and market them creatively will cash in on the pet costuming craze. Here are some ideas to consider as the holiday approaches:

  1. Stock popular tried-and-true styles, such as cute animals, action figures and traditional Halloween characters: bunnies, frogs, lambs, ladybugs, bumblebees, witches, devils and pirates.
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  2. Point out to customers costumes featuring quality craftsmanship that ensures firmly secured attachments, such as strings, bows and pom poms.
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  3. Carry a selection of affordable price points.
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  4. Display costumes creatively, setting the scene with decorations such as spider webs, tombstones and pumpkins.
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  5. Host a pet costume contest, give out trick-or-treat goodie bags or have a photographer snap picks of your customers’ dogs all dressed up.

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Customers Can’t Resist Frightfully Cute Halloween Costumes

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