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2:40 AM   April 17, 2014
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Dog Food Scoops and Storage Options

By Lori Luechtefeld

Dog food scoops and storage products are a natural complement to retailers’ dog-dish sections. To maximize these add-on sales, retailers should stock wisely and look for cross-promotional opportunities.

Julia Severson, brand manager for food storage products at Firstrax, a division of United Pet Group Inc. in Aliso Viejo, Calif., noted the pet-obesity epidemic has brought the issue of portion control to the forefront.

“Consumers are looking for products that allow them to properly manage their pets’ food portions,” she said. “Food scoops with serving sizes clearly visible are big sellers.”

When it comes to food storage, Severson said it’s important for retailers to provide a wide variety of size options. Dog food containers should be airtight, as to protect food from moisture and pests, she notes.

“Aesthetics can also play a role, as storage space can be limited,” Severson added. “Food containers in attractive, neutral colors are most popular.”

Cross-promoting pet food and pet-food storage is a great way to up-sell consumers to larger sizes, Severson said.

“Not only do consumers save time and money buying food in larger sizes, retailers than have the opportunity to create consumer loyalty due to their investment in the storage container,” she said.

Retailers might also want to consider offering a free or discounted food storage container with multiple pet food purchases, she added.

Displaying food storage near pet food is ideal, Severson said. But retailers should also keep in mind other potential uses for containers. For example, some storage containers might also work well for storing birdseed, small animal bedding and dog treats, she notes.

Barbara Button, marketing manager for Richell USA Inc. in Grand Prairie, Texas, said retailers should look to stock food containers that offer conveniences beyond mere storage. For example, some containers enable owners to drop full bags of food directly into the containers, making for easier cleaning and eliminating the need to transfer food from the bag to the container.

In addition, some larger pet food keepers feature casters on the bottom.

“Once you place a large bag of food in a container, it can become too heavy to lift,” Button noted. “Casters give owners the ability to move the container around more easily.” <HOME>


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