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9:54 PM   April 24, 2015
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Shanghai Beautiful Pet Salon

By Agnes Ho

When Mr. Hasegawa started working for a big pet retail chain in Japan in 1983, Chinese was still a foreign language to him. Until 10 years ago, a business trip to Shanghai got him hooked to market as he was impressed by Shanghai’s energy and potential. Today, he lives in Shanghai and is general manager for Shanghai Beautiful Pet Salon, a pet retail chain opened by a Japanese pet product manufacturer.

“We have done a lot of research,” Hasegawa says. “We know that the market is still immature and services offered by local stores are not at par with professional standards, but we are optimistic about its potential. This is why we want to introduce the Japanese concept, knowledge, products and techniques about pet care to China. We have many more years of experience in the pet industry and would like to share it with Chinese pet owners.”  

Hasegawa opened his first store in 2006 in Shanghai. Two years later, , he opened another store in the city. He envisions launching two more stores in Shanghai before branching out to other parts of China.

Hasegawa is confident that the array of products his stores carry, measured in both quality and variety, is better than any store locally. From basic pet supplies, including food and treats to such boutique items as fashion collars and pet strollers, most items are either made-in-Japan or manufactured by Japanese companies. They only carry a few USA brands, including Pet Kiss and Arm & Hammer. 

“Pet safety is our top concern,” Hasegawa says. “Customers can confidently buy anything in our stores and know that they are safe for their pets. Most of our customers are foreigners living in Shanghai—French, Italian, Japanese and American. We have four staffs who can speak English and two can speak Japanese.  This is just one of the many ways to show our commitment to offer good services.”

Another key element that sets his stores apart from competition is that they have groomers who have been trained in Japan working on the site. They teach other staff the Japanese grooming style and techniques. 

Hasegawa believes pet shops have the responsibility to educate pet owners and promote the pleasure of responsible pet ownership to more people. He looks forward to growing the pet care and grooming market in China.



Name of Business: Shanghai Beautiful Pet Salon,

Location: two stores in Shanghai.  Flagship store on No.468 Taku Road JingAn District is 240 square meter. New store on No. 2327 Longhua Road Xuhui District is 200 square meter.

Owner: Mr. Hasegawa

Years in Business: Flagship store opened in 2006

Product and Services Offered: all-things-pets from food to boutique items. Grooming services including nail trimming, ear cleaning, shampoo and blow dry, hair treatment, massage, haircut and brushing for both cats and dogs

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