Bulk self-service bins of litter may be the wave of the future for selling cat litter, said Marty O’Brien of the sales and marketing department for the Purr & Simple cat litter brand based in Corning, Calif.
This option offers a win-win situation: producing less waste from packaging and offering a more economical option.
Susy Lemus, the assistant manager at Centinela Feed and Supplies in Santa Monica, Calif., has seen the bulk-bin trend spread like wildfire in the same manner that reusable shopping bags experienced success in grocery stores. Lemus reported that about half of all of her shop’s customers use this method of buying litter.
“A lot of people hate throwing away that bucket because it makes a lot of waste,” Lemus said. “Once people see that this is an option, they switch over to it immediately.”
Stan Yamamoto, CEO of Next Gen International Corp. in Laguna Niguel, Calif., a distributor of all-natural pet products including cat litter, has received several requests from retailers to offer litter in bulk, but he said he’s not able to offer products in this self-service fashion at this time.
“It’s a good trend to eliminate the packaging,” O’Brien said, but he doesn’t offer his company’s litters in this manner right now. O’Brien reported that some stores in eco-conscious areas such as the Bay Area have had great success with the bulk option.
“I don’t know how popular this direction will be,” O’Brien said. “It’s too early to know if it will gain popularity in areas that aren’t as conscientious of environmental impact.” <HOME>