“I believe natural litters are going to begin to see serious growth in the market as people’s awareness to create a healthier environment for their pet increases,”
—Scott DeWaide, president of The Organic Farm Store in Spokane, Wash.

“This segment has huge potential for growth as people recognize the disadvantages of other litters,”
—Stan Yamamoto, CEO of Next Gen International Corp. in Laguna Niguel, Calif.

“There’s definitely a place for green litters in the market. You have to have a good mix of quality and price. In the end it really comes down to performance and some of the alternative litters can’t really match up with clumping and odor control.”
—Otto Schlosser, marketing director for Wyoming Sunmade, a Hulett, Wyo.-based manufacturer

“As soon as the economy turns around, people will start spending more on green products. Once people use it, they’ll move over to it slowly but surely.”
—Sean Berzenski, assistant brand manager for Nature’s Earth Products, Inc. in West Palm Beach, Fla.