Blue Buffalo and Petco Visit Nasdaq to Raise Awareness for Pet Cancer

Blue Buffalo and Petco Foundation representatives visited Nasdaq MarketSite in Times Square on May 17 to raise awareness for pet cancer research and treatment.

In an effort to raise awareness for pet cancer research and treatment, Blue Buffalo and Petco Foundation representatives recently visited Nasdaq MarketSite in Times Square. The visit was a part of the Foundations’ annual campaign, which is held each May and focuses on raising money to fight the disease. Efforts have surpassed total of $11 million in contributions for pet cancer research and treatment since the annual campaign began in 2010.

Daymond John, cast member of CNBC’s Shark Tank and president, CEO and founder of FUBU, joined Bill Bishop, founder and chairman of Blue Buffalo, at the event to show his support for pet cancer awareness.

This year’s goal is to provide more than $2 million in additional grants to support pet cancer treatment and research initiatives. Now in its eighth year, the campaign is focused on helping families affected by pet cancer, a disease that affects one out of every four dogs in the U.S.

"With approximately 6 million dogs and nearly the same number of cats impacted by cancer each year, we continue to make it a priority to invest in solutions to fight pet cancer, the No. 1 disease-related cause of pet death," said Susanne Kogut, executive director of the Petco Foundation. "After losing my own dog to cancer just last month, this fight against pet cancer has really hit home. One pet family battling canine or feline cancer is too many—and we are inspired by the new treatment options our funds have helped support."

Recent investments include $1 million dedicated to helping families in need cover the cost of cancer treatment, including funds at seven university oncology departments as well as $1 million for pet cancer studies like the groundbreaking research being conducted to combat osteosarcoma in dogs.

Additional funding has been put toward innovative comparative oncology work like that at Canines-N- Kids, an organization committed to finding a cure for the devastating cancers that impact kids and man’s best friend.

"Blue Buffalo and the Blue Buffalo Foundation have been committed to finding a cure for pet cancer since our inception,’" said David Petrie, president of Blue Buffalo Foundation. "We are excited about collaborative efforts, together with Petco and the Petco Foundation, to raise funds for research, increase awareness of cancer warning signs and help pet parents with the cost of pet cancer treatment."

Through May 28 pet lovers are encouraged to join Blue Buffalo and the Petco Foundation in the fight against pet cancer by donating in Petco stores or online, and sharing knowledge about the early warning signs of pet cancer.