Hofseth BioCare ASA has formed a primary national distribution partnership with Pet Palette for Brilliant Salmon Oil, its fresh, human-grade salmon oil for pets.
Pet Palette will distribute the growing line of the company’s pure, unrefined and gently liberated 100 percent Norwegian salmon oil to pet specialty retailers throughout the U.S.
"We are thrilled to be partnering with Pet Palette and expand our distribution nationally," said Rob Johnson, vice president of sales, North America, for Chicago-based Hofseth BioCare ASA. "This further accelerates our growth strategy of Brilliant Salmon Oil. With a strong partner like Pet Palette and their commitment to bring specialty retailers across the country a unique selection of products, our incredible product line can now be available to even more consumers looking for highly effective, human-grade solutions that deliver optimal pet health. Pet Palette is a highly respected and valued distributor that will help drive growth and profitability for independent pet retailers across the U.S."
Pet Palette is also excited about this partnership, said Kevin Davis, director of sales of the Sykesville, Md.-based company.
"Brilliant has displayed a commitment to support independent pet retailers through their efforts to develop a high-quality, yet value priced, salmon oil line," Davis said. "We feel Brilliant will be a solid addition to Pet Palette’s brand selection for our customers."