Happy Again Pet, a Venice, Calif.-based manufacturer of a pet supplement designed to help prevent joint discomfort in dogs, formed a new partnership with celebrity dog behaviorist Cesar Millan, who is an equity partner in the company. In September, Millan will be embarking on a residency in Las Vegas at the MGM Grand to share his knowledge within the pet field. Happy Again Pet officials will be joining Millan’s tour.
In addition, Happy Again Pet will be launching collagen chews this fall, according to company officials. Supplements are currently sold at major U.S. retailers, including Happy Again Pet, Amazon and Healthy Spot. The brand will soon be available at Petco.com, officials said.
The Happy Again supplement was created by biotech scientist, Anja Skodda, to help her own pet, Tony, who was experiencing age related discomfort.
"A stubborn bulldog that was trained using Cesar’s methods, Skodda was familiar with Cesar’s work and effectiveness firsthand," officials said. "After meeting, Cesar tried Happy Again with his own pets and after watching them experience the benefits of the supplement, a partnership was born."