To help encourage more adoptions, the brand will cover the adoption fees for new pet owners who adopt a dog and purchase two bags of Pedigree dog food.
The Pedigree brand is introducing the One True Loyalty Program, a loyalty program that provides "genuine loyalty in the form of a furry best friend," according to company officials. Recently, shelters around the country have seen a tremendous increase in dog adoptions, as people are craving connection and companionship while social distancing. To help encourage more adoptions, the Pedigree brand will cover the adoption fees (up to $200) for new pet owners who adopt a dog and purchase two bags of Pedigree dog food (15 lbs. or more), which began on Aug. 1 and will run through Oct. 31.
The brand, which is part of Mars Petcare, and its charitable organization, Pedigree Foundation, have a long-standing mission of ending pet homelessness. With this program, they are continuing that mission by helping to support the transition of shelter dogs into pets with loving forever homes.
"There are so many loyalty programs out there that take months of purchasing to receive a small reward, but when we think of loyalty, our minds go straight to dogs" said Melodie Bolin, marketing director at Mars Petcare in Franklin, Tenn. "Nothing compares to the loyalty of our four-legged friends and the positivity and love they bring to our homes. The One True Loyalty Program is our way of celebrating that one-of-a-kind companionship with a twist on your typical loyalty program, while also furthering our Pedigree brand purpose of supporting pet adoption."
Pet owners can join the program is by doing the following:
- Adopt a dog from a local authorized shelter in the U.S. between Aug. 1 and October 31.
- Purchase two bags of Pedigree dog food (15 lbs. or more) between Aug. 1 and Oct. 31 and save the receipts.
- Visit PEDIGREELoyalty.com to submit your receipts and proof of adoption.
- Receive an email approval with a link to select a format for adoption fee reimbursement, via PayPal or physical check.
The One True Loyalty Program launches on the heels of the Pedigree brand’s "Dogs on Zoom" initiative, where the brand partnered with shelters across the country to host virtual adoption events to support safe and socially distanced adoptions.