Pet Owners More Likely to Be Female, Affluent and Older, Study Finds

Look around and you’ll see pets owned by a variety of people. However, a new study found that pet owners are most likely to be female, affluent and older. In fact, 60 percent of pet owners were found to be female, 75 percent had a household net worth greater than $220,000 and 77 percent were 50 years of age or older, according to the study by Infogroup, a provider of data and data-driven marketing solutions. The study also found that more than 58 percent of pet owners are college graduates, compared to a third of U.S. consumers overall.

"Pet owners and product buyers are older, better educated and more affluent than the average American," said Heather Winnicki, vice president of product management, consumer data at Infogroup. "Their net worth puts pet owners’ wealth in the top third of the U.S. population."

The study included an analysis of 50,000 pet owners and pet product buyers. Infogroup officials looked into its proprietary consumer database and cross-referenced it with transactional data from its Marketing Genetics database, identifying pet product buyers who have made a purchase in the past 12 months.

Additional findings include:

  • 79 percent of pet product buyers own a single-family dwelling unit
  • Pet product buyers tend to buy more items, and spend more, from more merchants than the average U.S. buyer
  • 77 percent of pet product buyers have made an online purchase in the past 12 months; 43 percent made a purchase from a catalog and 39 percent made a purchase at a retail location