Through the month of July, Pet Supermarket stores collected donations from the sales of limited-edition bandanas and monetary donations from customers to benefit The U.S. War Dogs Association. Although historically running from the Fourth of July, Independence Day, through Sept. 11, Patriots Day, this year, the fundraiser was shortened to just one month to be conscious of COVID-19 restrictions across the country, officials said in a statement.
"Although this has been a challenging year for everyone, we are so pleased to still be able to continue to support our nation’s unsung heroes through this customer-driven fundraiser," said Frank Morales, director of marketing at Pet Supermarket. "The pet community still came together to show their support even though it was a shortened period."
Since 2016, Pet Supermarket has raised more than $1 million for the nonprofit organization, according to officials. The U.S. War Dogs Association uses these donations to help subsidize a variety of programs and caretaking needs including costs of adequate supplies like goggles and cooling vests for dogs on active duty, as well as free medications to both active and retired Military Working Dogs. Funds will also support the cost of transporting veteran dogs back to the U.S. after service, helping veteran dogs find permanent homes and ensuring that fallen soldiers are properly memorialized.