Rocco & Roxie Supply Co. Partners with PetSmart

Rocco & Roxie Supply Co. cleaning products

Rocco & Roxie Supply Co. has formed its first brick-and-mortar retail partnership with PetSmart for two of its cleaning products: Professional Strength Stain & Odor Eliminator and Oxy Stain Remover.

After launching as an e-commerce-only brand in 2013, Rocco & Roxie Supply Co. has experienced an average growth in online sales of 65 percent per year, according to company officials. The company’s signature product, Professional Strength Stain & Odor Eliminator, remains the No. 1 seller in the stain and odor category, and among the top 10 best-selling pet products on Amazon, officials added. The 32-ounce and gallon bottles will be available for the first time to customers who shop online at and in-store at PetSmart stores in the United States and Canada.

"Our father’s entrepreneurial spirit inspired us to start this business, and now we have four generations of family members working together every day," said Morgan Magleby, co-founder and CEO of Rocco & Roxie in Springville, Utah. "The Stain & Odor Eliminator was our first-ever product, and we’re so excited that our loyal customers can now find it locally at PetSmart."

Rocco & Roxie Supply Co. is also now part of PetSmart’s Puppy’s First Playdate, a free monthly playdate that offers pups a chance to play engaging games and socialize with new puppy friends. All puppy participants go home with a free sample of Rocco & Roxie’s Stain and Odor Eliminator, a free keepsake pawprint craft, digital keepsake photo and a Puppy 101 booklet with puppy care tips, officials noted.

"When you have a pet mess you need to clean, you want to find the most effective product to attack it," Magleby said. "Now PetSmart customers and Puppy’s First Playdate attendees will discover how our safe, eco-friendly product completely removes tough pet stains and odors. Accidents happen, but no one will ever know."

In addition, PetSmart will carry Oxy Stain Remover, a professional-strength formula that goes to work at once, releasing active oxygen molecules that break up the gunk, officials said.

"The result: stains lift safely and completely out, leaving carpets, floors, furniture and other surfaces fresh, and your beloved pet newly forgiven," officials added. "It tackles all kinds of people and pet stains—from blood, red wine, juice and ketchup, to urine, vomit, grass, grease stains and more."