Shinola, a Detroit-based design brand, and Carolina Pet Company, a Prosperity, S.C.-based manufacturer of pet beds and accessories, have entered an exclusive, long-term licensing agreement.
Under the partnership, Shinola and Carolina Pet Company are designing pet accessories with a quality-first approach to artisanship, according to company officials. This new line will take a nod from some Shinola’s iconic design elements including its trademark lightning bolt and brand stripe, officials added.
“We’re excited to debut the new Shinola Pet Collection,” said Penny Stolfe, partner and director of product development and Sourcing at Carolina Pet Company. “Thanks to the direction of the Shinola creative team we’ve created a beautiful collection that compliments the Shinola brand and is certain to appeal to the Shinola customer and pampers everyone’s canine companions.”
Shinola and Carolina Pet Company will bring a timeless and enduring approach to a wide array of pet products—designed in a neutral color palette—including beds, collars, leashes, toys and more, officials said.
“Shinola is thrilled to be collaborating with Carolina Pet Company on a new line of pet accessories,” said Ruthie Underwood, vice president of creative design at Shinola. “We look forward to curating a beautiful range of pet products rooted in Shinola’s mission for thoughtful and quality craftsmanship that is matched by Carolina Pet’s commitment to creating meaningful, one-of-a-kind accessories for the beloved pets in our lives.”
The new pet collection is now available for order by retailers now.