Dawn Williams, co-owner of Monarch Reptiles in Châteauguay, Quebec, Canada, discusses the store's top-selling products as well as the challenges of selling live animals.
Pet Product News: What are the top-selling products in your store right now?
Dawn Williams: Zoo Med is our top-selling product—their paludariums, snake kits, amphibian kits, tropical kits, desert kits and all accessories.
PPN: What are your favorite products right now?
Williams: Zoo Med’s paludarium, Zoo Med’s Excavator Clay, Aquascape Pond and Waterfall Foam Sealant, and Seachem, Aqueon and Tropica for aquascapes.
PPN: What industry trend(s) have you been keeping your eye on most closely?
Williams: Bioactive—the concept of building a living, natural ecosystem for your herps—is becoming more and more popular as clients are wanting to have more all-natural setups for the reptile of their choice while making their terrariums or paludariums the focal point of a specific room.
PPN: What is the greatest challenge to selling live animals? And how do you tackle this challenge?
Williams: Most important is to make sure that each client has done their research before purchasing a reptile. We are always available to give a one-on-one personalized shopping experience to take the time to answer all questions and encourage more research and thought before purchasing the reptile, as it is a long-term commitment. We also are available to answer any questions or concerns once they have brought their new addition to their family home.
PPN: What business goal are you hoping to achieve in 2020?
Williams: We will be offering information courses and activities on a monthly basis to encourage our clients to meet other passionate reptile enthusiasts and to be able to realize their dream projects.
PPN: What is your best tip for connecting with customers?
Williams: We believe customer service is an important part of business. We try to give a personalized shopping experience to each and every one that passes through our doors. Honesty and integrity is of utmost importance to us, and we truly appreciate all of our clients.
Get an inside look at Monarch Reptiles in our gallery below.