Boofy’s Best For Pets in Albuquerque, N.M., had to make some significant changes to its plans for growth this year, according to co-owner Lisa McKitrick.
Pet Product News: Tell us about the special services you offer.
Lisa McKitrick: We are just straight pet food and supplies at our first location. Our upcoming second store will also have dog self-wash stations. We expect to have our online ordering site for curbside pickup and delivery services fully functional at both locations [soon]. In the meantime, we are taking orders by phone, email, Facebook messages and website text widget.
PPN: What are the top-selling products in your store right now?
McKitrick: Dry dog food is the main driver of our overall sales, and has been since we opened. Our top-selling brands are Fromm, Champion (Acana/Orijen), Earthborn and Zignature. In cat food, we sell a lot more cans than dry food, primarily because we recommend to all of our cat customers that moisture in the diet is critical for optimal cat health. Fussie Cat, Weruva and Almo are the top product lines in cat cans at our store. We also do really well in both cat and dog with freeze-dried raw foods by Primal and Stella & Chewy’s, which are also our top-selling frozen raw foods.
PPN: What are your favorite products right now?
McKitrick: We have been really impressed by products from Boss Dog, including their goat milk, frozen yogurt and freeze-dried dog food products. All have performed very well since being brought in, and they pass the test with the most important customers—the dogs who keep asking for more!
We also really like the Oxbow Enriched Life products for small animals. Just like with dogs and cats, having multiple sources of foods and a variety of toys to engage with helps keep small animals happy and healthy. The Oxbow set of toys for playing, hiding, chewing and exploring really helps tell that story.
PPN: What industry trends have you been keeping your eye on most closely?
McKitrick: The product innovations and marketing campaigns several manufacturers have put together around “building better bowls” resonates strongly with our approach to pet nutrition. They certainly help emphasize the philosophy that dry kibble will sustain your pets, but adding variety, moisture and whole food products into the diet will enable them to truly thrive.
PPN: What business goal are you hoping to achieve in 2020?
McKitrick: We are working on far too many projects at the moment! Prior to the beginning of the current health crisis, we signed a lease for opening a second location. Our big goals for the year included opening the second store, enabling curbside pickup and delivery services, and eventually building a functional online shopping website to fully enable those services. Then, maybe add shipping. Of course, the priorities and order for completing projects has changed significantly in the last three months due to circumstances that none of us could have imagined at the start of the year.