With its cannabidiol (CBD) products, which are available in a variety of convenient formats, Kradle strives to help dogs lead happy, stress-free lives, explains Lee Mayberry, chief quality and regulatory officer of the Minneapolis-based company.

Scott Garmon, president of Temecula, Calif.-based Garmon Corp., which manufactures the NaturVet brand, explains the evolution of the pet supplement category and how his company is meeting pet owners’ needs.

The St. Louis-based company owns four brands that all got their start in the independent channel—and company officials haven’t forgotten that, says president Olivier Amice.

Steve Smith, co-founder and president of Pet Releaf, reveals the vision that's driving his company and how he is helping to advance the category to the next level.

The Chicago-based company's offers six patented product lines to help fix everyday pet issues.

Paw It Forward, Pet Product News' annual feature on the charitable efforts in the industry, highlights how product manufacturers are contributing and supporting pets, people and organizations in worthwhile and significant ways.

Katie McNulty, marketing coordinator for Midwestern Pet Foods in Evansville, Ind., shares how the small, family-owned company is promoting both wholesome food and environmental stewardship with its Earthborn Holistic brand.

Mark Sapir, chief marketing officer for Stella & Chewy's in Oak Creek, Wis., discusses the inspiration behind the company and how it has grown to become a staple in the raw pet food space.

Tim Simonds, CEO of Merrick Pet Care in Evanston, Ill., discusses Merrick Pet Care's admirable growth and the company's commitment to the pet specialty channel.

Tina Nguyen, founder and owner of Jax & Bones, explains how the company grew out of her passion to create design-focused, luxury products for pets and her commitment to U.S. manufacturing.

Paw It Forward, Pet Product News' annual mega-feature on charitable efforts in the industry, reveals how product manufacturers are pitching in to support pets, people and organizations in meaningful and immeasurable ways.

Sharon Durham, marketing communications manager for Ziwi, explains how the company leverages the strengths of New Zealand's heritage and farming industry to bring premium-quality foods to pet store shelves.

Steve Smith, co-founder and president of Pet Releaf, introduces Pet Product News to key, must-know employees and reveals the critical information that pet specialty retailers need to know about vetting cannabidiol (CBD)-based products.

Chuck Simons, founder and owner of Groomers Helper in Margate, N.J., discusses the future of the grooming industry and shares how his company's product lines are meeting groomers' most-pressing needs, including comfort, safety and efficiency.

The company celebrated a milestone anniversary this year.

Manufacturers explain, in their own words, the ways in which they aid pets and people in need through various philanthropic efforts, in part two of our Paw It Forward feature.

Representatives from manufacturers reveal, in their own words, the countless ways—both hands-on and through donations of product and money—that they help thousands of pets and people in need.

From donating to animal rescue organizations, supporting pet foster programs and sponsoring skilled police dogs to educating children about animals and employing disabled adults, many pet product manufacturers and other pet industry businesses make sure to give back generously.

Check out the many exciting ways these companies are giving back...real proof that the pet community cares.

Many manufacturers within the pet industry participate in, partner with and manage generous giveback programs for both pets and people. Keep reading for the full list of programs and partnerships, and links to each company's charities of choice.

Lisa Burns developed Eye Envy to combat her cats' tear stains and branched out to the world of dogs, building a successful brand and company along the way.

Western values go into every bag and can of Wild Calling! Pet Foods' products.