With its cannabidiol (CBD) products, which are available in a variety of convenient formats, Kradle strives to help dogs lead happy, stress-free lives, explains Lee Mayberry, chief quality and regulatory officer of the Minneapolis-based company.
Paw It Forward, Pet Product News' annual feature on the charitable efforts in the industry, highlights how product manufacturers are contributing and supporting pets, people and organizations in worthwhile and significant ways.
Katie McNulty, marketing coordinator for Midwestern Pet Foods in Evansville, Ind., shares how the small, family-owned company is promoting both wholesome food and environmental stewardship with its Earthborn Holistic brand.
Mark Sapir, chief marketing officer for Stella & Chewy's in Oak Creek, Wis., discusses the inspiration behind the company and how it has grown to become a staple in the raw pet food space.
Chuck Simons, founder and owner of Groomers Helper in Margate, N.J., discusses the future of the grooming industry and shares how his company's product lines are meeting groomers' most-pressing needs, including comfort, safety and efficiency.
From donating to animal rescue organizations, supporting pet foster programs and sponsoring skilled police dogs to educating children about animals and employing disabled adults, many pet product manufacturers and other pet industry businesses make sure to give back generously.
Many manufacturers within the pet industry participate in, partner with and manage generous giveback programs for both pets and people. Keep reading for the full list of programs and partnerships, and links to each company's charities of choice.