Out of 300 new product submissions, 26 gleaned the most votes and won a spot on the 11th annual New Products Showcase Awards list. The winners were announced late March at Global Pet Expo Digital Access, which is hosted by the American Pet Products Association (APPA) and the Pet Industry Distributors Association (PIDA).

The best in show, second and third place awards are presented across nine categories, including aquatic, bird, boutique, cat, dog, natural, reptile, point of purchase and small animal. The awards are selected based on the voting results of buyers attending the event.

“We are excited to reveal the winners of the 2021 New Products Showcase Awards,” said Andy Darmohraj, executive vice president and chief operating officer (COO) of APPA. “While we were unable to be together to present these awards in person, we’re grateful for everyone who watched this year’s presentation remotely. These awards are coveted as they recognize the latest in innovation and reveal upcoming trends that retailers can pass along to their customers.”

The winners are:


• Best in Show: Talawa Mangrove Root from Zoo Med Laboratories Inc.

• Second Place: Fluval LED Lighting from Hagen Group

• Third Place: Smart Tank 4.5-Gallon Aquarium from Koller Products


• Best in Show: Wild Harvest Large Bird Peck to Play from Spectrum Brands–Global Pet Care

• Second Place: (#3151BLUSH) Playtop Bird Home from Prevue Pet Products Inc.

• Third Place: Goldenfeast Bonita Nut Treat Mix from Versele-Laga


• Best in Show: Puppy Cake Dog Birthday Cake Kit—5 Flavors from Puppy Cake

• Second Place: Natural Instinct Pedicure by De’ Vora from De’ Vora

• Third Place: Puppy Cake Birthday Cake Flavored Cake Mix with Icing and Sprinkles from Puppy Cake


• Best in Show: Churu Fun Bites—Cat Treat from Inaba Foods (USA) Inc.

• Second Place: Smart Cat Exercise Wheel from the Little Cat

• Third Place: Yeowww! Catnip Chi-CAT-a Banana Peeled from DuckyWorld Products Inc.


• Best in Show: The Ultimate All Season, All Terrain Dog Boots from Gooeez

• Second Place: Bob Zebra from Fluff & Tuff Inc.

• Third Place: Petbot from Instachew/Petkit


• Best in Show: Dailies Brushy Sticks Dental Bars from Bocce’s Bakery

• Second Place: CBD Pet Care Calming & Soothing Gel (100mg) from The Green Pet Shop

• Third Place: Kitten Milk Replacer, Powdered from Tailspring

Point of Purchase

• Best in Show: Natural Remedies Counter Display from Earth Animal

• Second Place: Tower 55 ID Tag Display from MyFamily USA Inc.


• Best in Show: Reptisun UVB/LED from Zoo Med Laboratories Inc.

• Second Place: Exo Terra Wet Logs from Hagen Group

• Third Place: Environmental Control Center from Zoo Med Laboratories Inc.

Small Animal

• Best in Show: Enriched Life (Engagement)—The Treat House from Oxbow Animal Health

• Second Place: Enriched Life (Exercise)—Explore & Hide Customizable Maze (large) from Oxbow Animal Health

• Third Place: Enriched Life (Habitats)—Multi-Level Habitat from Oxbow Animal Health

A video presentation of the New Products Showcase Awards can be found here.

For more of PPN's coverage on trade shows, read: