Ben & Jerry’s has entered the pet space with the recent launch of Doggie Desserts, frozen treats that are specifically formulated for dogs. Doggie Desserts are available in two flavors: Pontch’s Mix, a peanut butter and pretzel swirl blend, and Rosie’s Batch, which includes pumpkin and mini cookies.
“We know our fans love their dogs and treat them like family,” said Lindsay Bumps, a Ben & Jerry’s global marketing specialist and a certified veterinary technician. “We created this product line so pups can enjoy something even better than belly rubs.”
The desserts were named after two dogs in Ben & Jerry’s office. As a dog-friendly workplace, the Ben & Jerry’s headquarters in Burlington, Vt., often has up to 40 pups curled up under desks, keeping employees company, officials said in a statement.
Doggie Desserts, which will be sold individually in 4-ounce mini cups or in four-count multipacks, will be found in pet stores, supermarkets and mass retailers nationwide, according to officials.
In addition to the new Doggie Desserts, Ben & Jerry’s has partnered with “like-minded” suppliers to offer “must-have” pet accessories like a 6-foot custom tie dye leash made from recycled water bottles and a plush cone toy stuffed with recycled fill. Details can be found here.
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