Blue Buffalo has launched Blue Tastefuls, a new portfolio of wet cat food designed to bring together taste and nutrition. More than 55 percent of cat owners feel they must choose between food that is good for their cat and food their cat enjoys, according to a recent study conducted by the natural pet food company.
“At Blue Buffalo, we love our pets like family and feed them like family,” said Elizabeth Fulmer, a product innovation lead at Blue Buffalo who led the development of Tastefuls. “That means never compromising our high quality and nutrition standards while at the same time working tirelessly to ensure even the pickiest of cats love the delicious taste of our recipes. With the variety of recipes Tastefuls offers, there is a mouthwatering option perfect for every cat’s discerning palate.”
Cat owners also reported changes in their four-legged friend’s behavior when they don’t like their food, including their cat waging a hunger strike (13 percent), exhibiting angry meowing (12 percent) or turning its bowl over (10 percent). These mealtime protests can become a source of stress, according to officials, with more than half (51 percent) of cat owners saying they must change their cat’s food on occasion, frequently or have trouble finding food their cat enjoys.
Blue Tastefuls, which replaces Blue’s Healthy Gourmet, solves cat owners’ mealtime angst with cuts like smooth paté, flaked entrées and tender morsels, officials said in a statement. Each formula has meat as the first ingredient and made with the finest natural ingredients, plus vitamins, minerals and other nutrients, officials added. The canned cat foods also have a high moisture content to help cats their daily hydration, officials further noted.
Specific formulas include:
- Blue Tastefuls Patés. Recipes come in beef, chicken, salmon, turkey or whitefish. The chicken flavor is available in three different life-stage formulations, including Kitten with DHA to support cognitive development; Adult, packed with protein, vitamins and minerals; and Mature to help older cats stay active with energy from high-quality proteins and complex carbohydrates, according to officials.
- Blue Tastefuls Flaked Entrees. High-quality chicken, fish, salmon or tuna is the first ingredient in the gravy with brown rice and sweet potatoes, according to officials.
- Blue Tastefuls Tender Morsels. Real chicken or tuna is the first ingredient in these entrées, served in savory sauce with brown rice and sweet potatoes, according to officials.
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