Antelope, an omnichannel, pet consumer platform focused on delivering high-quality, natural pet products, has acquired Bocce’s Bakery, an all-natural, limited-ingredient pet treats company. Bocce’s will continue to operate under its brand name within Antelope.
Bocce’s Bakery was founded in 2010 by Andrea Tovar after Tovar a had a difficult time finding simple, natural treats for her dog, Bocce. Tovar started baking treats in her New York apartment with the belief that dogs deserve real food, company officials said. Natalia Tovar, Andrea’s sister joined the business in the first year. Eleven years later, Bocce’s has grown into one of the fastest growing brands in pet treats, with a full line of treats of more than 75 SKUs of all-natural, innovative recipes for dogs (and soon cats) of all ages, officials said. Bocce’s treats are carried in thousands of retail stores across the nation and can be found in local independent pet stores, natural grocery chains and national retailers such as Target, Petsmart, Petco and Shake Shack. Andrea and Natalia will continue as senior advisors to the company.
“We started Bocce’s in a small oven and could not be more proud of how our customers have stood behind our mission over the past decade. In considering the next step in Bocce’s growth trajectory, we have found Alpine to be unique in their energy, enthusiasm, and care for our brand,” said Andrea. “We are confident that Alpine and Wendy will continue to build on Bocce’s strong foundation while maintaining Bocce’s quality promise and our commitment to making a positive change in the pet aisle. We are excited about the opportunities that partnering with Alpine will unlock for Bocce’s and look forward to this next chapter in the Bocce’s story.”
Antelope was launched by Alpine Investors and founder and CEO, Wendy Wen, with the mission to build a next-generation conglomerate of high-quality natural pet brands. Wen was previously the co-founder and COO of SENREVE, a digitally-native, omnichannel luxury handbag brand, where she’d built the business from the ground up to a globally recognized name, officials said.
“The company that Andrea and Natalia have built is unmatched in its product, branding, and values,” Wen said. “I am thrilled to partner with Bocce’s and am committed to preserving the unique DNA that has made Bocce’s so successful while investing in the infrastructure to help the brand scale to the next level.”