Brilliant Salmon Oil Forms Distribution Partnership with Choice Pet Products

Brilliant Salmon Oil by Hofseth BioCare ASA has partnered with Astro Loyalty to offer independent retailers a free loyalty marketing program. The program aims to help retailers retain their customers and further differentiate Brilliant Salmon Oil from those carried in big-box retailers with unique promotions, discounts and special incentive offers, officials said in a statement.

“Immediately following our successful launch of Brilliant Salmon Oil across North America this summer, our partnership with Astro will be very advantageous as we build brand loyalty and help continue to support our independent pet retailer partners,” said Rob Johnson, vice president of sales North America Chicago-based Hofseth BioCare. “With the help of Astro, we are thrilled to unveil this loyalty program and offer Brilliant’s end consumer—pet parents—incredible value.”

Brad Moseley, vice president of Astro Loyalty in Atlanta, added, “At Astro Loyalty, we are committed to empowering independent pet retailers by aligning program with top quality, well-respected brands, and Brilliant Salmon Oil is no exception to that rule. Astro’s side of the pet industry is built on relationships and loyalty, and are thrilled that our partnership with Brilliant will be nothing less.”

Brilliant Salmon Oil is described by officials as a heart-healthy, human grade pet oil that promotes a shiny coat, softer paws, increased energy and enhanced appetite.