Caitec Corp. and Pet Food Experts have teamed up to launch HERO Bonetics, a dog chew that uses a proprietary wood and nylon blend. The blend creates a chew that is 46 percent safer than other nylon chews, officials said in a statement, pointing to an independent lab test.
“Traditional nylon chews are too hard and can cause broken teeth,” officials said. “They can also splinter and be swallowed causing digestive issues. HERO Bonetics are as durable as regular nylon chews so they last just as long.”
Pet Food Experts’ sales force will be supporting the line with “aggressive” ISOs out of its five warehouses nationwide.
“We are excited to partner with Caitec on the HERO Bonetics line,” said Antoine Seailles, market strategy manager at Pet Food Experts, which is based in Pawtucket, R.I. “It’s rare to find a product that has real safety benefits like HERO Bonetics.”
Caitec, which is based in Halethorpe, Md., will support the HERO Bonetics line with a multi-media advertising campaign including TV, officials said. Retailer ad tagging opportunities are available based on sales commitments, officials added.
For more of PPN's coverage on product news, read: