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Carnivore Meat Co., the Green Bay, Wis.-based producer of premium frozen and freeze-dried raw pet food brand, Vital Essentials, has named Shea Spencer its new sales account specialist for the Southeast region of the United States as the company builds upon its rapid and continuing success for Vital Essentials products across the nation, company officials said.

As a Vital Essentials account specialist, Spencer will be engaged in building strategic relationships with pet services retailers, providers and distributors throughout the region. Spencer aims to continue the growth of Vital Essentials presence in the Southeast through line extensions, new product placements and additional accounts, officials said.

“Shea excels at developing long-term relationships with independent operator owners to top level executives,” said Melissa Olson, vice president of sales and marketing. “As a company, we’re seeing incredible growth nationwide. We are so excited to have Shea with us to capitalize on our momentum in the Southeast region and spread the word to more pet parents about what simple, natural nutrition can do to transform pets lives and the lives of their pet parents.”

Spencer brings powerful sales skills and more than 30 years of experience to her new role, officials said. Prior to joining Carnivore Meat Co., she worked in marketing and sales account management for a restoration company. She is also a certified advanced canine nutrition specialist, certified raw dog food nutrition specialist and certified pet food nutrition specialist through DNM University.