Chewy is entering the fresh and prepared pet food space with its premium proprietary brand, Tylee’s, company officials reported in a letter to shareholders. Chewy will also offer Freshpet products.
Chewy developed a patented sustainable packaging that allows the company to preserve product quality through the delivery process, officials wrote.
“Our highly trained and best-in-class customer service team, coupled with our personalized search and discovery features, make Chewy the right platform to drive customer adoption in this category, given the increased level of education and awareness pet parents need when deciding among the many pet food options that are available today,” CEO Sumit Singh and CFO Mario Marte wrote in the letter.
The online retailer will soon launch initial distribution in three “geographies covering approximately 60 percent” of its customer base, officials said, adding, “we intend to grow both our fresh catalog and expand geographic distribution as we scale this business.”
“We are enthusiastic about the fresh and prepared foods category and the opportunity to serve new customers and expand assortment choices for our existing ones,” the letter said. “With this launch, Fresh joins Connect with a Vet and our Compounding Pharmacy on the growing list of recently launched offerings that expand our total addressable market.”
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