Chewy has appointed Mark Eamer as chief marketing officer (CMO).
As CMO, Eamer will spearhead the continued expansion of Chewy’s marketing and customer engagement capabilities, with ownership of the company’s marketing strategy, partnerships and analytics, including full funnel customer growth and development, paired with strong go-to-market execution, said company officials.
“I have long-admired Chewy’s bold commitment to industry-shifting innovation, which is rooted in creating exceptional customer experiences that celebrate the full spectrum of the pet parent journey,” Eamer said. “I am honored to join a world-class organization and a visionary leadership team whose purpose-driven mission enhances the lives of millions of customers, and I look forward to applying my own passion for building disruptive customer obsessed marketing programs.”
Having first joined Amazon in 2000, Eamer most recently served as vice president of advertising, product and media, with a focus on leading the company’s advertising efforts across IMDb TV, Streaming TV, FireTV and Alexa Devices. Eamer previously led the U.S. business of Prime Video, as he oversaw the launch of several acclaimed shows, including “Jack Ryan” and “Marvelous Mrs. Maisel,” owned all marketing for Prime Video and built multiple automated marketing programs.
Eamer’s broad experience at Amazon included P&L responsibility for numerous nascent businesses, as well as a prominent role leading product, marketing and personalization for Amazon Local, before ultimately ascending to worldwide vice president of that vertical, officials said.
Prior to his current tenure at Amazon, Eamer served as director of marketing at Zillow, securing partnerships to syndicate “Zestimates” to third party sites and initiating the behavioral shift of brokers sending their listings to Zillow.com, officials said.
“Mark’s extensive experience and track record as a builder, innovator and connector will be instrumental in our continued efforts to advance our marketing capabilities and in achieving our mission of being the most trusted and convenient destination for pet parents and partners, everywhere,” said Sumit Singh, CEO of Chewy. “From guiding emerging business units to transforming existing programs, Mark has displayed an impressive acumen for introducing digital platforms that elevate the customer experience, which remains our north star at Chewy.”
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