Chicken Soup for the Soul Pet Food Signs Deal with All American Licensing

Burgham Sales Ltd. is now distributing Chicken Soup for the Soul Pet Food to pet specialty stores in Canada. The full-line distributor of pet supplies will represent Chicken Soup for the Soul Pet Food exclusively in the Quebec and Ontario markets as well as to help expand presence in the Atlantic Provinces.

“We have been looking to expand distribution in Canada and feel that Burgham is a perfect match,” said Ed Uebele, senior vice president of sales and marketing for Chicken Soup for the Soul Pet Food in Cos Cob, Conn. “As a family-owned business they share the same customer intimacy and care that Chicken Soup for the Soul has been demonstrating for the last 16 years. Quality and value combined with a positive retailer relationship.”

Jim Simplot, vice president of sales and national accounts for Chicken Soup for the Soul Pet Food, added, “Our super premium, affordable pet food is already widely appreciated throughout North America for its healthy ingredient decks as well its affordable price point. We look forward to working with Burgham’s passionate and resourceful sales team to expand our Canadian presence.”

Burgham officials are excited about the partnership, said Steven Schlichtmann, vice president of marketing and operations for Burgham Sales Ltd. in Pickering, Ontario, Canada.

“Their brand recognition is off the charts, and we look forward to supporting the existing network of dealers while growing the brand to a new level by offering the entire line to the Canadian market,” Schlichtmann added.