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Choice Pet Products, a distributor of quality pet brands and products, has added Forza10 food for dogs and cats to its distribution portfolio.

“Forza10 offers a great non-prescription, solution-based alternative for consumers,” said Bob Sledzinski, vice president of vendor management at Choice Pet Products. “We are excited to add this innovative food line to our offerings, so that retailers can their help customers improve their pets’ ailments with dietary changes.”

Forza10 has more than 25 years of experience in creating functional, science-backed recipes to improve the lives of pets. The company’s recipes include products aimed at improving digestive health, renal function, sensitive skin and are crafted from specially selected ingredients that do not contain GMOs, chemical preservatives, artificial colors, or artificial flavors. Dr. Woow supplements are developed to help alleviate pets’ issues without the addition of any artificial ingredients, company officials said.

“Since our initial conversations, we were impressed by Choice Pet’s focus on truly becoming Forza10’s brand champions. We are confident that Choice Pet will be successful in driving growth of the Forza10 portfolio among Floridian pet stores that value high quality pet food. We are incredibly excited for our partnership and are happy to welcome the Choice Pet Products team into the Forza10 family,” said Alice Serfati, head of business development at Forza10.