Chris Evans is teaming up with Jinx to make better, healthier dog food, company officials said. The actor, entrepreneur and dog owner will play an active role in the business and creative direction of the brand, officials added.
Evans’ introduction to Jinx was first as a customer, after searching for a safer food brand for his beloved best friend, Dodger.
“I was thrilled to find Jinx—a food Dodger loves to eat and that I know is safe and healthy for him,” Evans said. “I’m excited to come on board and help grow awareness for the company so all dogs can have the highest quality food possible at an accessible price point.”
In his role, Evans will be involved in the brand’s strategy and marketing campaigns, including a commercial campaign launching later in the year.
“We are thrilled to have Chris on our team. His entrepreneurship and his love for his dog, makes him a valuable addition to the Jinx leadership team,” said Sameer Mehta, co-founder of Jinx. “Our vision is to elevate the way we care for our dogs by providing premium, clean-label nutrition at an attainable price point.”
Jinx recently closed a Series A round of funding reaching more than $28 million, allowing the company to expand its product portfolio to move beyond a direct-to-consumer model and bringing on high profile investors including Halsey, Odell Beckham Jr., Zachary Quinto, Trevor Noah, Lily Singh, NAS and more, officials said.