CountryMax Marketing team representatives at the AMA Pinnacle Awards: (left to right) Steve Current, Brian Rapp, Megan Pohl, Mandi Lenhard and Hannah Erhardt.

CountryMax Stores, a family-owned business with 18 retail locations in Western New York, picked up three prestigious Pinnacle Awards at an event hosted by the Rochester Chapter of the American Marketing Association, company officials reported.

The awards recognized efforts by the CountryMax in-house marketing team to meet customers’ growing appetite for homesteading content, officials added. They included:

  • Wild Bird Guide, Print Category Winner: This 28-page print piece was filled with information about bird identification, seasonal feeding, squirrel management and more. Designed in-house and printed by EPI Printing of Rochester, the piece was mailed to more than 30,000 homes.
  • Canning Guide, Collateral Category Winner: As interest in canning and preserving surged following the pandemic, the CountryMax team created a guide to the products and processes for capturing your backyard harvest.
  • Canning Campaign, Best Integrated Business-to-Consumer Campaign Category Winner: Building on the growing interest in canning, CountryMax created a live event, promoted via TV commercials, radio, in-store advertising, email and social media. The event, featuring Paul Guglielmo, owner of the Craft Cannery, was sold out. The replay was viewed hundreds of times. More canning-related activities planned for harvest time, 2022.

All AMA Pinnacle awards are based on results. For CountryMax, those results reflect growing interest in outdoor and homesteading activities, including backyard birding and home canning.

In business for 38 years and continuing to grow, CountryMax Stores can be found across upstate New York and online at, offering a selection of pet foods and toys, wild bird seed and feeders, lawn and garden supplies, even barn and stable products, CountryMax offers everything for the backyard and beyond.