DaySmart, an Ann Arbor, Mich.-based provider of business management software, has updated its brand to reflect the company’s growth and expansion into new markets, company officials reported.
Founded in 1999, DaySmart specialized in the development of simple, powerful, scheduling and resource management solutions for those in the salon, spa, pet and tattoo industries, officials said. Since then, the company has evolved into a cloud-based business management software provider for small and midsized businesses, uniquely offering industry-tailored solutions. In December 2020, the company launched an aggressive growth strategy, acquiring AppointmentPlus, Vetter Software and Dash Platform, officials said.
Celebrating its growth and expanded market opportunities, DaySmart has updated its branding, including a company and product brand refresh. DaySmart’s core products will now be known as: DaySmart Salon (formerly Salon Iris), DaySmart Pet (formerly 123Pet Software), DaySmart Spa (formerly Orchid Medical Spa Software) and DaySmart Body Art (formerly InkBook).
“Despite DaySmart’s evolution over the last 22 years to serve new industries, one thing has remained the same: our commitment to our customers’ growth and success,” said Pat Shanahan, DaySmart’s CEO. “With this update, DaySmart’s branding now reflects where the company is today and its mission of providing small and midsized business owners with the support and purpose-built solutions that will make doing business easier than ever before.”