Earth Animal Launches "Ask Our Vet Wellness Series"

Earth Animal, a veterinary-formulated health and wellness product company, has brought on Rafi Khan as its new COO.

“Khan is a seasoned leader who specializes in international and domestic supply chain optimization and transformation of operations, skills that will help Earth Animal continue its rapid growth and expansion into more international markets,” officials said in a statement.

Most recently, Khan was senior director of operations and general manager at Walmart e-commerce where he launched a 700,000-square-foot warehouse to support Walmart Fulfillment Services. During his time at Walmart e-commerce, Rafi also led supply chain and inventory management for’s food division. Before joining Walmart, Khan held various leadership, transformation and operational positions with Philips, Avon Products, Macy’s and Levi Strauss.

He also has demonstrated success in warehousing/fulfillment, supply planning and transportation, e-commerce and fulfillment implementation and technology deployment, among others, according to officials.

“We are thrilled to welcome Rafi to the Earth Animal team,” said Stewart Shanley, CEO of the Southport, Conn.-based company. “As we have grown, we have identified a need for his outstanding capacity to create clearer demand planning methods, clearer procurement practices and improvement of fill rates, both domestically and internationally. We are confident that under Rafi’s leadership, Earth Animal will continue our growth as a world-class company and deliver on our customer and sustainability promise.”

Khan’s hire helped Earth Animal to establish the role of chief customer officer, to be filled by Chris Moore, officials said. His focus will be to build the company’s growth strategy by expanding the customer base, designing and building best in class governance and strategic planning practices with current customers, and refining data-driven sales forecasting.

“Khan joins a growing slate of new hires for Earth Animal to support its expanding presence in the pet industry, with additions in the marketing and sales departments as well as new positions in finance, training, business intelligence and compliance,” officials said.

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