Pixabay, white kitten

World’s Best Cat Litter has hit its goal of donating one million pounds of litter to shelters in need. Officials gave a shout out in late December to cat owners and other cat-loving individuals and groups thanking them for their support.

“Our company believes that pets make us better people, and this milestone shows what happens when we work together,” said Jean Broders, senior brand manager of Muscatine, Iowa-based Kent Pet Group, makers of World’s Best Cat Litter.

The effort was part of the GiveLitter campaign, an annual charitable initiative where World’s Best Cat Litter partners with customers to help get the word out about animal welfare issues, promote pet adoption and donate free cat litter to shelters.

As part of the campaign, supporters posted the hashtag #giveacrap on social media in exchange for donations of the brand’s natural corn litter. Supporters also helped donate litter by going online and wrapping a photo of themselves (and their cats) in a custom #giveacrap photo frame and sharing it on social media.

To celebrate the achievement, the team from World’s Best Cat Litter held a Zoom party with members of the Arizona Humane Society and released a special tribute video to fans featuring one million cats. To view the video, click here.

And in an effort to keep awareness on the initiative before announcing its next GiveLitter goal in the spring of 2021, the cat litter brand is asking for cat lovers to help them “build the biggest list of cat love ever—one million reasons to #giveacrap about cats." Details can be found here.

For more of PPN's coverage on World's Best Cat Litter, read: