GreaterGood.org is now Greater Good Charities. The rebrand, which kicked off during the national nonprofit’s 13-year anniversary, represents the growth it has achieved over the years, Liz Baker, CEO of Great Good Charities, said in a statement.
“We are not the same organization we were in 2007,” Baker said. “Our approach is broader, our impact deeper, our giving larger. Our new identity, Greater Good Charities, more accurately reflects our change in approach while remaining true to our mission to protect people, pets and the planet.”
The nonprofit was formed as a granting organization that raised funds online for partner nonprofit projects around the world. In 2012, the organization began to operate its own programs and today, Greater Good Charities has evolved to include 13 signature programs, such as flying thousands of at-risk pets to safety and renovating pet and domestic violence shelters.
“The milestone year and celebration for Greater Good Charities will demonstrate the nonprofit’s commitment to continue to amplify the good in the world, starting with a distribution this month of over $1.1 million in cash grants to pet shelters nationally,” officials said. “The following months will include the largest airlift of at-risk pets in need of rehoming, and the launch of a national program to support military veterans and their pets.”
The new identity also marks a milestone achievement of giving more than $300 million in cash and in-kind grants to 5,000-plus charitable partners worldwide, including more than $47 million in disaster relief, according to officials.
In addition, Greater Good Charities has “proudly spearheaded and joined coalitions of best-in-class nonprofit partners and expanded corporate partnerships to amplify the good more effectively,” officials said. Accolades for the nonprofit include a Platinum rating on GuideStar and 100/100 rating on Charity Navigator.