Instinct Pet Food, raw campaign

Instinct Pet Food has launched a campaign with Martin Williams Advertising to emphasize the benefits of raw pet food, such as its higher percentage of real meat, lack of artificial preservatives, less processing and more nutrients, compared to kibble.

Instinct Raw vs. Big Pet,” which runs through December, will appear throughout the U.S. and two Canadian markets, Calgary and Edmonton, and will feature streaming TV, online video, digital, native, podcasts, audio streaming, paid search, paid social and influencer and custom content partnerships with Real Simple and MindBodyGreen, according to officials.

Empowering people to transform the lives of pets through the pure, real nutrition of raw food is the mission of Instinct, officials said in a statement.

“Food is one of the most important choices pet parents can make,” officials added. “Unlike other pet foods that use processed, complicated ingredients, Instinct Raw is made with real meat, fruit and vegetables. Feeding raw food can have a noticeable change in a pet’s digestion, overall energy level, skin and coat health. It can also help pets with food sensitivities and increase mealtime excitement—even from the pickiest of eaters.”

Instinct Pet Food was founded in 2002 and has been producing frozen and freeze-dried raw pet food in their company-owned Lincoln, Neb., facilities since the beginning, officials said. The corporate offices are located in St. Louis.

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