Joey Herrick, founder and CEO of Lucy Pet Products in Westlake Village, Calif., has purchased breeder’s Choice Pet Foods, a manufacturer of specialty super-premium dry dog and cat foods.
The new Breeder’s Choice Pet Foods, LLC is a privately held ownership group of Southern California businesspeople led by Herrick and Rick Rockhill, COO of Lucy Pet Products and former executive at Natural Balance and Petco. The group also includes Los Angeles Dodger legend Orel Hershiser, Spanish Dodger baseball broadcast team Jaime Jarrin and his son Jorge Jarrin, Frank Koch, former executive with Nature’s Recipe and Natural Balance, and Rick Taylor, former Breeder’s Choice president and son of the original owner.
Breeder’s Choice Pet Foods has produced super-premium dog and cat foods for 73 years at the same location in Irwindale, Calif., company officials said. Breeder’s Choice produces AvoDerm and Pinnacle pet food brands, which are exported globally. In addition to its own brands, Breeder’s Choice is a custom manufacturer with extensive export capabilities to produce super premium brands and retailers’ private label brands, officials added.
Herrick co-founded Natural Balance Pet Foods in 1989 and grew it into a highly respected pet food brand, officials noted. He also founded the nonprofit The Lucy Pet Foundation.
“Our formula for success is simple, never compromise on quality or ingredients and always do what is right for the health of animals,” Herrick said. “It starts with good people committed to quality, which is why Clint Hammond the director of plant operations for the past nine years, along with the production team remains in place at Breeder’s Choice.”