MannaPro, Bullmake

Manna Pro Products has acquired Bullymake, a direct-to-consumer dog subscription box built specifically for power chewers.

In an effort to expand its omnichannel presence, Manna Pro Products has acquired Bullymake, a direct-to-consumer dog subscription box built specifically for power chewers.

“Bullymake’s commitment to creating joyful experiences for dogs and their families fits perfectly with Manna Pro’s mission of nurturing life,” said John Howe, CEO of Manna Pro, which is based in St. Louis. “This addition to our portfolio enables us to further penetrate the fast-growing direct-to-consumer pet space.”

More than 63 million U.S. households own a dog, and dog owners are increasingly purchasing their pet products online, officials said in a statement pointing to an American Pet Products Association (APPA) 2020 study. Additionally, 54 percent of all online shoppers are members of a subscription box service and pet ranks among the top five categories, officials added, citing a Clutch 2019 survey.

“Bullymake began its subscription service in 2014, capitalizing on these steady upward trends,” officials said. “The company delivers roughly 1 million subscription boxes annually and has increased its reach year-over-year. The acquisition of Bullymake expands Manna Pro’s omnichannel presence, building upon the company’s rapid share growth in online channels and recent acquisition of online wellness brand Doggie Dailies.”

Manna Pro is owned by investment vehicles managed by global investment firm The Carlyle Group.


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