Mars Petcare recently welcomed Jessica Hauff and Travis Reaves to its Pet Nutrition North America leadership team. Hauff is the company’s first general manager of e-commerce and Reaves joins as vice president, strategy and growth transformation.
“Jessica and Travis will play critical roles in driving our purpose: A Better World for Pets,” said Ikdeep Singh, regional president of Mars Pet Nutrition North America. “They each bring unique and extensive experiences to our team I’m confident will help us meet the needs of even more pet parents by leveraging the power of digital, data and analytics.”
In her new role at Mars Petcare, Hauff will lead agile teams of cross-functional associates dedicated to accelerating the company’s e-comm presence and online business, while also ensuring the pet owner shopping experience is seamless across all channels, according to officials.
“Hauff is a proven digital strategy leader with 15 years of experience building and transforming high-performing digital and e-commerce channels in both the U.S. and Europe,” officials said.
She most recently worked at L’Oréal, beginning her career in Madrid before moving to New York, where she spent the past nine years in progressive roles, including senior vice president, e-commerce acceleration and data activation for L'Oréal USA.
Reaves will be responsible for short and long-term strategy development, inorganic growth and helping boost Mars Petcare’s analytics and insights capabilities to put pet owners at the heart of all decision making, officials said.
Reaves brings more than 13 years of experience growing global businesses, officials noted. He most recently served as vice president, strategy and development, at Tractor Supply Co.
“While at Tractor Supply, he led mergers and acquisitions and long-range strategy development,” officials said. “Reaves was also responsible for developing and driving high priority initiatives.”
Before joining Tractor Supply, Travis spent more than six years in strategy consulting with McKinsey & Company, where he served consumer companies on strategy, revenue growth management and other growth and commercial topics.
Mars Petcare, which is based in Franklin, Tenn., has a portfolio of nearly 50 brands, including Pedigree, Whiskas, Royal Canin, Nutro, Greenies, Sheba, Cesar, Iams and Eukanuba.
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