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More than 16,000 pet industry professionals, including 9,503 buyers, gathered in person for SuperZoo 2022, WPA officials reported.

SuperZoo, a North American pet retail trade show produced by World Pet Association (WPA) and held Aug. 23-25 at the Mandalay Bay Convention Center in Las Vegas, welcomed more than 16,000 pet industry professionals, representing over 25 countries and all 50 states, to engage in new product introductions, expert-led education sessions and peer-to-peer networking events.

“As evidenced by this year’s attendance, SuperZoo continues to be the industry’s go-to trade show for the pet retail community—spanning one-door independent retailers to the biggest household names in retail,” said Vic Mason, president of WPA. “SuperZoo 2022 attracted high-quality decision makers and delivered a show floor filled with emerging products and grooming trends, a highly popular and successful live animal area, an education program packed with thought leaders and rich content offerings, and a fun-filled atmosphere for pet professionals to connect and network with their community. We are counting down the days until we can do it again in 2023.”

The 331,500 square foot show floor featured more than 1,000 exhibitors from every pet product category and 900-plus products made their debut in SuperZoo’s sold-out New Product Showcase.

The show floor drew nearly 10,000 of the most qualified pet industry retailers, buyers and decision-makers—including Target, Mud Bay, Chewy.com and more—to scope out the latest products, newest tech and emerging trends, officials said.

Curated show floor areas included: Natural and Health, Specialty and Lifestyle, Farm and Feed, Aquatics, Reptiles and Small Animals, Groomers Marketplace, Emerging Brands and the New Product Showcase, including 262 first-time exhibitors and 72 emerging brands.

SuperZoo’s international attendance was strong, representing 25 countries and over 13 percent of SuperZoo’s 2022 total attendance. Canada, the United Kingdom, Columbia and Brazil were highly represented and surpassed 2019 attendance figures, while Asian market attendance continues to increase steadily post-pandemic, officials reported.

“We are attending SuperZoo from Pakistan. As a new business, I did not know what to expect at our first tradeshow. Being selected as a winner in the New Product Showcase makes our brand an award-winning product, which helps with brand recognition and our marketing efforts. Because of SuperZoo there have been so many new opportunities; I encourage all entrepreneurs in pet to come!” said Ayesha Chundrigar, founder of TRIO Eco Friendly Pet Products, winner of the best accessory and gift category in the New Product Showcase.

A panel of five industry experts selected 21 winners of the New Product Showcase on Aug. 23.


RELATED: WPA Names New Product Showcase Award Winners


SuperZoo’s customizable education lineup delivered 70-plus seminars and trainings—led by nearly 30 industry thought leaders—to help pet professionals refine their retail strategies, master the latest grooming techniques and stay ahead of animal wellness trends, officials reported. Following input from attendees, show organizers streamlined the 2022 education program, with sessions taking place Monday and Tuesday to allow for more time on the show floor to discover the newest pet products and innovations. This year’s education featured two specialty tracks—grooming and retail—and highly-attended 30-minute Free Show Floor Talks that covered consumer trends, technology, social media and influencer marketing, sales tactics and more.

WPA has expanded its education partnership with Fetchfind to include IndiePet Retailers, and manufacturer product trainings and is also working on the development of a free industry-wide product database that is backed by WPA and powered by NextPAW to help foster the ease of product information sharing.

Pet industry professionals gathered at the Mandalay Beach for a night of networking with giveaways live music, food and drinks during the SuperZoo Beach Party on Aug. 24.

With more than $35,000 in winnings at stake, SuperZoo’s grooming contests allowed grooming professionals to showcase their creativity on the industry’s grandest stage. Contests featured multiple divisions for each regular breed class and other awards.


RELATED: These Groomers Won Top Honors at SuperZoo 2022


“On behalf of World Pet Association, we would like to thank all those who helped to make SuperZoo 2022 a complete success, including our 76 featured sponsors,” Mason said. The SuperZoo sponsorship program provides companies with recognition and promotional opportunities to the entire SuperZoo audience. World Pet Association would like to recognize the following sponsors: Doggyrade, Elanco Animal Health, ellePet by ElleVet Sciences, Hagen, HealthExtension, HPZ Pet Rover, Instinct, Purina, Ryan’s Pet Supplies, OL USA, Skout’s Honor. Vets Plus, Inc and ZippyPaws.

Pet professionals who are looking for additional ways to continue their SuperZoo experience can access WPA365 to discover a vibrant on-demand community, marketplace and learning center. Exclusively for industry professionals, they’ll have the opportunity to find more products from top exhibitors, access exclusive education sessions and connect with passionate pros, reps, suppliers and other industry leaders.

SuperZoo 2023 will be shifting to new Wednesday through Friday dates, taking place August 16-18, 2023, with education August 15-16.


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