OmegaPlus+_Product

Omega Plus, a New Zealand-based company that makes salmon superfood treats for pets, has partnered with Jim Swanson, owner of Catalyst Retail Solutions (CRS), to maximize the brand’s development and performance in the United States, company officials reported.

Catalyst Retail Solutions believes Omega Plus has a powerful story, which includes using the best salmon on the planet to create single ingredient treats that offer a variety of health benefits to pets, officials said. Through this newly formed partnership, CRS will help the brand develop a sales and forecasting plan by determining the best marketing vehicles offered by retail and distribution partners.

To do this, Swanson will research the ways in which Omega Plus aligns with industry trends in both the human and pet consumables space, officials noted. Using multiple market analytics, in-store conversion and syndicated data analysis will also provide leverage to help grow the company, officials added.

“Omega Plus recently debuted in the United States, and it’s important to have a strategy that will allow us to utilize the most effective ways of increasing our brand awareness,” said Michael Fabbro, vice president for New Zealand King Salmon USA, parent company of Omega Plus. “I’m confident that Jim’s established sales and marketing background in the pet industry will allow Omega Plus to reach new heights among potential retailer and distributor partners.”

In 2015, Swanson launched Catalyst Retail Solutions to give smaller companies the knowledge and guidance needed to navigate large retailer activation more effectively and profitably. Prior to that, he served as senior vice president of national accounts at Chuck Latham Associates, a pet-focused sales and marketing firm, where he oversaw the PetSmart and Petco teams.