2021 innovation awards

The Pet Innovation Awards Program has named the winners of its third annual awards program, which showcases the leading products, services and companies that drive innovation and exemplify the best in the pet industry across the globe, according to officials.

The mission of the annual Pet Innovation Awards Program is to honor innovation and recognize the excellence, hard work and success in a range of pet care industry categories, including apparel, grooming and cleaning, food and treats, health, housing, toys, training, collars, leashes, harnesses, and retailers and services. The 2021 Pet Innovation Awards attracted more than 1,250 nominations from around the world.

“The pet industry was being pushed to new heights even before the rush of pet adoptions during the pandemic lockdowns. With an influx of new pet parents, the demand for quality products that will improve the health and well-being of their furry children is on the rise,” says Travis Grant, managing director at Independent Innovation. “The Pet Innovation Awards program is the industry’s most robust recognition platform for a reason. Our award winners provide top of the line products and services that use leading-edge technologies, ingredients, and materials to ensure pets and their owners enjoy the best quality of life possible. Congratulations to each and every one of our 2021 Pet Innovation Award winners.”

Nominations were evaluated by an independent panel of judges who are a group of senior-level pet product professionals who have personally worked within the pet product space. The winning products and companies were selected based on a variety of criteria, including most innovative and advanced products and services.

The 2021 Pet Independent Innovation Award winners include:


Clothing Product of the Year: Zoo Snoods

Memories & Keepsake Product of the Year: Pet Photo Saver

Bowl, Feeders, Waterers

Bowls Product of the Year: Spleash

Elevated Bowls Product of the Year: Advance Pet Product

Feeding Accessories Product of the Year: LickiMat Wobble

Collars, Leashes, Harnesses

Collar Product of the Year: Nite Ize

Hands Free Leashes Product of the Year: Houndswag

Harness Product of the Year: Come Here Buddy

Leashes Product of the Year: Woof Concept

Grooming & Cleaning

Waste Bags of the Year: The Original Poop Bags

Stain & Odor Remover Product of the Year: Colorfil

Food & Treat

Cat Food Dry Product of the Year: Ageless Paws

Cat Food Frozen/Raw Product of the Year: Vital Essentials

Cat Food Functional Diet Product of the Year: Tonisity

Cat Food Wet Product of the Year: Identity Pet Nutrition

Dog Food Freeze Dried Product of the Year: American Ostrich Farms

Dog Food Grain Free Product of the Year: Portland Pet Food Co.

Lickable Treat Product of the Year: Bark Bistro Co.


Cat Calming Product of the Year: Sure Petcare

Cat Homeopathic Product of the Year: Healthy Hemp Pet Co.

Cat Vitamin/Supplement Product of the Year: Wapiti Labs

Dog Calming Product of the Year: Licks Pill-Free Solutions

Dog Skin & Coat Product of the Year: SynergyLabs

Overall Cat Health Product of the Year: Paw CBD

Small Pet Healthcare Product of the Year: Airvet

Overall Pet Healthcare Company of the Year: Vetster

Overall Pet Healthcare Innovation of the Year: ClueJay


Carrier Product of the Year: Happy Habitats Litter

Automated Litter Box Product of the Year: PetSafe

Cleaners & Deodorizers Product of the Year: Boxiecat

Litter Box Product of the Year: Doggy Bathroom

Litter Product of the Year: Natusan Services

Subscription Service of the Year: TrustedHousesitters

Pet Insurance of the Year: Figo Pet Insurance

Storefront Retailer of the Year: NorthPoint Pets & Co.

Pet Service Company of the Year: Gentreo Toys

Cat Toy of the Year: My Intelligent Pets

Chew Toy Product of the Year: Pet Trade Innovations

Dog Toy Product of the Year: Better Bone by Blue Standard Inc.

Interactive Toy Product of the Year: PetSafe


Training Collar Product of the Year: Sleepypod

Training Product of the Year: Assisi Animal Health

The annual Pet Innovation Awards celebrates and highlights the passion, creativity, and hard work within the pet care industry, officials said. The next round of nominations will open in May 2022 for all individuals, products, companies, and organizations involved in producing pet products, services and solutions.