packaged facts report aug. 31.20

More than half (54 percent) of American households have pets, representing about 68 million households, according to a new report by market research firm Packaged Facts. And that number is rising. In fact, Packaged Facts currently projects 4 percent growth in the pet ownership households base in 2020. This growth will bring the total number of pet-owning households in the United States to nearly 71 million.

“Robust growth” is expected in the number of dog-owning households as well as cat-owning households, who in combination make up 96 percent of pet-owning households overall, according to the Rockville, Md.-based company.

“Currently, by type of pet, 39 percent (49 million) have pet dogs, up from 36 percent in 2009,” officials said in a statement. “That percentage gain, compounded by incremental population gain, has been a major driver of pet market growth over the last decade. In turn, 24 percent (30 million) have pet cats, with household ownership for cats hovering around that range over the last decade. Roughly a tenth of American households have pets other than dogs or cats—including pet fish, birds, reptiles, hamsters and rabbits. This represents roughly 19 percent of pet-owning households overall, or nearly 13 million.”

“Pet Population and Ownership Trends in the U.S.: Dogs, Cats and Other Pets, 4th Edition” can be found here.