Even as the COVID-19 pandemic continues on, pet ownership remains resilient, according to the American Pet Products Association (APPA)’s fourth volume of the APPA COVID-19 Pulse Study of Pet Ownership During the Pandemic. The first three volumes reflect research conducted in May, June and September 2020. Volume four reveals research conducted in December.
“As we continue to navigate life during a pandemic, pet owners recognize the emotional benefits of pet ownership such as helping to mitigate stress and providing joy, comfort and companionship during these challenging times,” said Steve King, president and CEO of APPA.
Consistent with results from the September study, 82 percent of those surveyed said their pet ownership has not changed or been affected due to COVID-19. That percentage increases to 92 percent among baby boomers.
Sixty-four percent of pet owners said their pet spending has remained the same during the past month, with pet owners continuing to purchase pet food and supplies regularly. More than half of pet owners consider themselves very brand loyal when it comes to pet supplies, and less than 20 percent plan to switch brands of pet food/supplies in order to save money, according to the study.
Volume four did show an increase in the percentage of respondents who are concerned about their finances (61 percent, up from 55 percent in September), as well as those who said the pandemic has significantly impacted their household financially, officials said. However, at this point, that does not appear to translate to any notable changes in pet product purchasing behavior, officials added.
APPA is offering the full results of each study free of charge. For details, click here.
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