Pet Palette, a national distributor of premium pet products, has changed its name to Pet Palette Distribution. The rebranding reflects the company’s growing prominence in the industry and its ambitious vision for the future, company officials said. The ownership and management team of Pet Palette Distribution remains unchanged.

Along with the name change, Pet Palette Distribution has unveiled a new company logo and slogan. The slogan, which reads, “On-trend. On time. On your side.” represents the unique value that the company provides as a fast, service-oriented distributor with a variety of top-tier retail products, officials said.

“We know that independent pet retailers have a lot of options when it comes to selecting a distributor, and we are committed to being the best partner for them for years to come,” said Ron Metzger, Pet Palette Distribution president and COO, who has more than 40 years of experience in retail and distribution management. “We’ve spent the last year finessing our processes, investing in our personnel, and restructuring the entire company so that it operates more efficiently, and with our retail customers and product vendors in mind. The name change may seem like a small thing, but it represents countless hours of work that we have put in, and also our commitment to the future of the company.”

Pet Palette Distribution has long been a destination for novelty and seasonal products, from collar accessories to the latest and greatest toy and treat offerings, officials said. In recent years, the company has updated its product mix to include brands like Outward Hound, Treat Planet and hemp products from Pet Releaf.

In 2022, Pet Palette Distribution will continue to offer these brands and new additions, including SodaPup, Plato and Snugarooz as well as a few other surprises.

“At Pet Palette Distribution, we spend hundreds of hours each year looking at the offerings of new and existing vendors, and hand-picking products we know will be well-received on retail shelves. Our goal is to make it easy for retail customers to order and receive shipments, and to provide reassurance that their orders will sell quickly and at a high margin,” said Megan Hulse, Pet Palette Distribution’s senior buyer, who has 13 years of experience as a buyer.

One unique aspect of Pet Palette Distribution’s operations is that the company ships via FedEx, rather than its own fleet of trucks, officials said. It also has an ambitious buying strategy, which led to fill rates in the mid-90s, even as supply chain issues impacted the rest of the industry, officials added.

“Because of our strong relationship with FedEx, we have secured low shipping rates that we pass directly back to our customers,” Metzger said. “While other companies increased their shipping and order minimums due to supply chain issues and labor shortages, we were able to drop our minimum orders and free shipping minimums.”

The company’s minimum order requirements—$99 order minimum and free shipping minimum of $349—will continue in 2022.